To buy or not to buy: Factors influencing life insurance purchase intention

The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this...

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Bibliographic Details
Main Author: Tan, Hooi Sean
Format: Thesis
Published: 2014
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