To buy or not to buy: Factors influencing life insurance purchase intention
The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this...
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Adam, Mohamad Zainol Abidin |
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HF5415.33 Consumer Behavior. |
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HF5415.33 Consumer Behavior. Tan, Hooi Sean To buy or not to buy: Factors influencing life insurance purchase intention |
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The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this study. A survey using 400 questionnaires was distributed to the respondents and 327 of them were returned and usable. Correlation and regression analysis were adopted to analyse all data. The findings indicated that all the independent variables (Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction) had a certain degree of relationship with Purchase Intention. The results showed that customer satisfaction had the strongest significant positive relationship with purchase intention with correlation value of 0.796, followed by reputation with correlation value of 0.774. Only two variables which are reputation and customer satisfaction influenced purchase intention. The findings suggest that
reputation of the company can be an important factor that influences customers’ purchase
intentions. In other words, good reputation of an insurance company brings good impact in
terms of image to customers. Customers will feel confident towards the insurance company
and increase their intention to purchase |
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Master's degree |
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Tan, Hooi Sean |
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Tan, Hooi Sean |
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Tan, Hooi Sean |
| title |
To buy or not to buy: Factors influencing life insurance purchase intention |
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To buy or not to buy: Factors influencing life insurance purchase intention |
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To buy or not to buy: Factors influencing life insurance purchase intention |
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To buy or not to buy: Factors influencing life insurance purchase intention |
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To buy or not to buy: Factors influencing life insurance purchase intention |
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to buy or not to buy: factors influencing life insurance purchase intention |
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Universiti Utara Malaysia |
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Othman Yeop Abdullah Graduate School of Business |
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2014 |
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https://etd.uum.edu.my/5047/1/s813394.pdf https://etd.uum.edu.my/5047/2/s813394_abstract.pdf |
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my-uum-etd.50472023-01-17T00:43:08Z To buy or not to buy: Factors influencing life insurance purchase intention 2014 Tan, Hooi Sean Adam, Mohamad Zainol Abidin Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this study. A survey using 400 questionnaires was distributed to the respondents and 327 of them were returned and usable. Correlation and regression analysis were adopted to analyse all data. The findings indicated that all the independent variables (Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction) had a certain degree of relationship with Purchase Intention. The results showed that customer satisfaction had the strongest significant positive relationship with purchase intention with correlation value of 0.796, followed by reputation with correlation value of 0.774. Only two variables which are reputation and customer satisfaction influenced purchase intention. The findings suggest that reputation of the company can be an important factor that influences customers’ purchase intentions. In other words, good reputation of an insurance company brings good impact in terms of image to customers. Customers will feel confident towards the insurance company and increase their intention to purchase 2014 Thesis https://etd.uum.edu.my/5047/ https://etd.uum.edu.my/5047/1/s813394.pdf text eng public https://etd.uum.edu.my/5047/2/s813394_abstract.pdf text eng public masters masters Universiti Utara Malaysia Aaker, D.A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, Free Press, New York. Abdul-Muhmin, A.G. 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