To buy or not to buy: Factors influencing life insurance purchase intention

To buy or not to buy: Factors influencing life insurance purchase intention

The purpose of this thesis paper is to investigate the influence of five factors namely Word-of-mouth, Trust, Reputation, Loyalty, and Customer Satisfaction on life insurance Purchase Intention. Existing customers in Great Eastern Life Assurance (M) Berhad, Alor Setar were chosen as samples of this...

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书目详细资料
主要作者:	Tan, Hooi Sean
格式:	Thesis
语言:	eng eng
出版:	2014
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/5047/1/s813394.pdf https://etd.uum.edu.my/5047/2/s813394_abstract.pdf
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