Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13

Political marketing is becoming increasingly important in Malaysia and widely used around the world to ensure campaign effectiveness. The objective of this study was to investigate the use of political marketing in 13th Malaysia General Election in Perlis. Specifically, this study focused on the i...

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Bibliographic Details
Main Author: Rashidi, Mohd Nasir
Format: Thesis
Published: 2014
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