Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13

Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13

Political marketing is becoming increasingly important in Malaysia and widely used around the world to ensure campaign effectiveness. The objective of this study was to investigate the use of political marketing in 13th Malaysia General Election in Perlis. Specifically, this study focused on the i...

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Main Author: Rashidi, Mohd Nasir
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
JF Political institutions (General)
Online Access:https://etd.uum.edu.my/5076/1/s811093.pdf
https://etd.uum.edu.my/5076/2/s811093_abstract.pdf
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record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Halim, Fairol
topic JF Political institutions (General)
spellingShingle JF Political institutions (General)
Rashidi, Mohd Nasir
Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13
description Political marketing is becoming increasingly important in Malaysia and widely used around the world to ensure campaign effectiveness. The objective of this study was to investigate the use of political marketing in 13th Malaysia General Election in Perlis. Specifically, this study focused on the issues, candidates and campaign strategy. This study aimed to identify the factors that can influence voting patterns during the electoral campaign and polling day. Out of the fifteen (15) State Legislative Assembly (DUN), six (6) areas were selected as a study location ranging from the white, gray and black areas. The phenomenological study was applied to collect data followed by interviews with voters and candidates. This study documented the elements of political marketing has been used throughout the campaign period in the last general election to 13 in Perlis
format Thesis
qualification_name masters
qualification_level Master's degree
author Rashidi, Mohd Nasir
author_facet Rashidi, Mohd Nasir
author_sort Rashidi, Mohd Nasir
title Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13
title_short Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13
title_full Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13
title_fullStr Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13
title_full_unstemmed Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13
title_sort pemasaran politik di negeri perlis: kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum malaysia ke-13
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2014
url https://etd.uum.edu.my/5076/1/s811093.pdf
https://etd.uum.edu.my/5076/2/s811093_abstract.pdf
_version_ 1747827857208377344
spelling my-uum-etd.50762016-04-17T07:48:42Z Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13 2014 Rashidi, Mohd Nasir Halim, Fairol Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business JF Political institutions (General) Political marketing is becoming increasingly important in Malaysia and widely used around the world to ensure campaign effectiveness. The objective of this study was to investigate the use of political marketing in 13th Malaysia General Election in Perlis. Specifically, this study focused on the issues, candidates and campaign strategy. This study aimed to identify the factors that can influence voting patterns during the electoral campaign and polling day. Out of the fifteen (15) State Legislative Assembly (DUN), six (6) areas were selected as a study location ranging from the white, gray and black areas. The phenomenological study was applied to collect data followed by interviews with voters and candidates. This study documented the elements of political marketing has been used throughout the campaign period in the last general election to 13 in Perlis 2014 Thesis https://etd.uum.edu.my/5076/ https://etd.uum.edu.my/5076/1/s811093.pdf text eng validuser https://etd.uum.edu.my/5076/2/s811093_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abramson, P. R., Aldrich, J. H., & Rhode, D. (1994). change and continuity in the 1992 Elections. Washington: CQ Press. Adams, James, III, S. M., & Grofman, B. (2005). Aunified Theory of party Competition: A cross-National Analysis Integrating Spatial and Behavioral Factors. Cambridge: Cambridge University Press. Adams, J. (2001). Party Competition and Responsible Party Government. Ann Arbor: University of Michigan Press. Adams, J., Samuel, M., I., & Bernard, G. (2005). A Unified Theory of Party Competition. 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