Young consumers’ intention towards future green purchasing in Malaysia
Green marketing is all about marketing products that are considered environmentally safe. It involves practicing a lot of activities related to product modification, product packaging, and even advertising. Green marketing also refers to holistic marketing concept in which it involves production,...
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| Format: | Thesis |
| Language: | eng eng |
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2014
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| Online Access: | https://etd.uum.edu.my/5108/1/s813324.pdf https://etd.uum.edu.my/5108/2/s813324_abstract.pdf |
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