Assessing the relationship between tourism marketing mix, tourism quality standards and image on statisfaction and loyalty in Jordan curative tourism
Curative tourism is a unique type of tourism that offers various therapeutic properties for healing diseases and maintaining health. In Jordan, this sector contributes significantly towards the country’s GDP. This study was conducted to accomplish five objectives; to examine which of the marketin...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2013
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| Online Access: | https://etd.uum.edu.my/5170/1/s91166.pdf https://etd.uum.edu.my/5170/2/s91166_abstract.pdf |
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