A survey on integrated framework interpreting environmental awareness and marketing effectiveness on green product buying behavior

Green issue was not a forefront customer concern in the 1970s and 1980s due to the limited knowledge pertaining to its importance to protect the environment. However, of late the need for enhancing the green concept is an essential to avoid environmental uncertainties. Thus, creating environmental...

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Bibliographic Details
Main Author: Logeswari, Uthamaputhran
Format: Thesis
Published: 2013
Online Access:https://etd.uum.edu.my/5172/1/s808844.pdf
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