The influence of electronic word of mouth to convert intention into actual purchase behavior
The proliferation of Internet users has provided a huge opportunity for businesses to anticipate the increasing value of online retail. In Thailand, the number of Internet users shows promise for e-commerce, and yet success in revenues has not emerged. Understanding the behavior in performing the...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/5311/1/s92601.pdf https://etd.uum.edu.my/5311/2/s92601_abstract.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|