Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)
The mission of Tan Chong Motors (TCM) Sarawak was to fulfill top management’s vision for Sarawak Region Mid-Term Plan of increasing the current market share of 3.6% (for year 2011) to 24.4% by 2016. The sales management and leadership behaviors of present Heads of Branch (HOBs) were found to be inef...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
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| Online Access: | https://etd.uum.edu.my/5333/1/s94152.pdf https://etd.uum.edu.my/5333/2/s94152_abstract.pdf |
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