Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)

The mission of Tan Chong Motors (TCM) Sarawak was to fulfill top management’s vision for Sarawak Region Mid-Term Plan of increasing the current market share of 3.6% (for year 2011) to 24.4% by 2016. The sales management and leadership behaviors of present Heads of Branch (HOBs) were found to be inef...

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Main Author: Ooi, Chin Lye
Format: Thesis
Language:eng
eng
Published: 2015
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https://etd.uum.edu.my/5333/2/s94152_abstract.pdf
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id my-uum-etd.5333
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Thi, Lip Sam
Ahmad, Hartini
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Ooi, Chin Lye
Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)
description The mission of Tan Chong Motors (TCM) Sarawak was to fulfill top management’s vision for Sarawak Region Mid-Term Plan of increasing the current market share of 3.6% (for year 2011) to 24.4% by 2016. The sales management and leadership behaviors of present Heads of Branch (HOBs) were found to be ineffective, especially in managing and leading the sales teams to achieve the mid-term goal by Year 2016. The aim of this research was to examine factors influencing HOBs’ leadership in implementing lead management in Tan Chong Motors (TCM) Sarawak region. Hence, the major focus of this study was to examine the effectiveness of HOBs’ leadership behaviors and sales management approaches in the branch sales operation in Sarawak Region. For this purpose, an action research (AR) embedded within the conceptual framework was conducted in three cycles involving; formative evaluation, application and implementation of change by Tan Chong Motors Sarawak Region and TCM Head Quarter (HQ). Process, impact and outcome evaluation data was obtained from quantitative and a combination of qualitative approaches namely; structured interviews, participant’s observations, archival search, focus group discussion and critical incident technique. The participants of this study were HOBs of the five branches in TCM Sarawak Region. Survey was also conducted on 62 sales advisors from the respective branch. The study found that inadequacy of leadership behaviors and lack of management knowledge, lack of structured management control processes, lack of clear job scope and an inefficient Lead Management Information System were the main reasons contributing to the leadership ineffectiveness in implementation lead management in TCM Sarawak Region. With the findings of this AR, TCM HQ has adopted and standardized the four proposals made, namely to adopt farming approach of selling, to enhance Lead Management Information System, to standardize HOBs’ job scope and, to provide structured training program for all TCM HOBs
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Ooi, Chin Lye
author_facet Ooi, Chin Lye
author_sort Ooi, Chin Lye
title Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)
title_short Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)
title_full Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)
title_fullStr Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)
title_full_unstemmed Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak)
title_sort effectiveness of sales manager's leadership in implementing lead management: a case study on tan chong motors (sarawak)
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/5333/1/s94152.pdf
https://etd.uum.edu.my/5333/2/s94152_abstract.pdf
_version_ 1747827910384812032
spelling my-uum-etd.53332021-03-18T08:40:29Z Effectiveness of sales manager's leadership in implementing lead management: A case study on Tan Chong Motors (Sarawak) 2015 Ooi, Chin Lye Thi, Lip Sam Ahmad, Hartini Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management The mission of Tan Chong Motors (TCM) Sarawak was to fulfill top management’s vision for Sarawak Region Mid-Term Plan of increasing the current market share of 3.6% (for year 2011) to 24.4% by 2016. The sales management and leadership behaviors of present Heads of Branch (HOBs) were found to be ineffective, especially in managing and leading the sales teams to achieve the mid-term goal by Year 2016. The aim of this research was to examine factors influencing HOBs’ leadership in implementing lead management in Tan Chong Motors (TCM) Sarawak region. Hence, the major focus of this study was to examine the effectiveness of HOBs’ leadership behaviors and sales management approaches in the branch sales operation in Sarawak Region. For this purpose, an action research (AR) embedded within the conceptual framework was conducted in three cycles involving; formative evaluation, application and implementation of change by Tan Chong Motors Sarawak Region and TCM Head Quarter (HQ). Process, impact and outcome evaluation data was obtained from quantitative and a combination of qualitative approaches namely; structured interviews, participant’s observations, archival search, focus group discussion and critical incident technique. The participants of this study were HOBs of the five branches in TCM Sarawak Region. Survey was also conducted on 62 sales advisors from the respective branch. The study found that inadequacy of leadership behaviors and lack of management knowledge, lack of structured management control processes, lack of clear job scope and an inefficient Lead Management Information System were the main reasons contributing to the leadership ineffectiveness in implementation lead management in TCM Sarawak Region. With the findings of this AR, TCM HQ has adopted and standardized the four proposals made, namely to adopt farming approach of selling, to enhance Lead Management Information System, to standardize HOBs’ job scope and, to provide structured training program for all TCM HOBs 2015 Thesis https://etd.uum.edu.my/5333/ https://etd.uum.edu.my/5333/1/s94152.pdf text eng public https://etd.uum.edu.my/5333/2/s94152_abstract.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abernethy, M.A. & Brownell, P. (1999). 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