Marketing adaptation strategy and export performance of Malaysian manufacturers: Moderating role of external market environment
The purpose of this study is to determine whether there is a significant relationship between marketing adaptation strategy and export performance among Malaysian manufacturers. The marketing adaptation factors surveyed include product adaptation, pricing adaptation, distribution adaptation and prom...
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| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2015
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/5337/1/s92013.pdf https://etd.uum.edu.my/5337/2/s92013_abstract.pdf |
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