Marketing adaptation strategy and export performance of Malaysian manufacturers: Moderating role of external market environment
The purpose of this study is to determine whether there is a significant relationship between marketing adaptation strategy and export performance among Malaysian manufacturers. The marketing adaptation factors surveyed include product adaptation, pricing adaptation, distribution adaptation and prom...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | eng eng |
| منشور في: |
2015
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/5337/1/s92013.pdf https://etd.uum.edu.my/5337/2/s92013_abstract.pdf |
| الوسوم: |
إضافة وسم
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