The construction of a nation brand image of Thailand OTOP
This research aimed to study the factors influencing Thailand’s brand image that included brand associations, country of origin image, and brand attitude. Thailand OTOP which reflects culture and local intelligence and is the sources of the local income for rural people was chosen as the product und...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/5353/1/s91600.pdf https://etd.uum.edu.my/5353/2/s91600_abstract.pdf |
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