Determinants of loyalty and the effect of switching cost towards mobile telecommunication service providers in Malaysia
Customer loyalty has been a highly sought after topic among academicians and industry practitioners to enable growth and competitiveness enhancement. This research investigated the challenges plaguing the mobile telecommunication industry, namely fluctuating revenue despite growth in the number of...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/5384/1/s90862.pdf https://etd.uum.edu.my/5384/2/s90862_abstract.pdf |
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