Determinants of loyalty and the effect of switching cost towards mobile telecommunication service providers in Malaysia

Determinants of loyalty and the effect of switching cost towards mobile telecommunication service providers in Malaysia

Customer loyalty has been a highly sought after topic among academicians and industry practitioners to enable growth and competitiveness enhancement. This research investigated the challenges plaguing the mobile telecommunication industry, namely fluctuating revenue despite growth in the number of...

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书目详细资料
主要作者:	Aravindan Kalisri Logeswaran, Velachamy
格式:	Thesis
语言:	eng eng
出版:	2015
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/5384/1/s90862.pdf https://etd.uum.edu.my/5384/2/s90862_abstract.pdf
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