Factors affecting new product development success: A study on manufacturing sector in Malaysia

New product development has become significantly important for the manufacturing industries. It’s the important factors to drive the success or failure of a company where growth and development of the company are solely depend on its ability to introduce the new product. Therefore, the new product...

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Bibliographic Details
Main Author: Mohd Azrul, Abdul Aziz
Format: Thesis
Published: 2015
Online Access:https://etd.uum.edu.my/5498/1/s816906_01.pdf
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