Factors affecting new product development success: A study on manufacturing sector in Malaysia

New product development has become significantly important for the manufacturing industries. It’s the important factors to drive the success or failure of a company where growth and development of the company are solely depend on its ability to introduce the new product. Therefore, the new product...

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Main Author: Mohd Azrul, Abdul Aziz
Format: Thesis
Language:eng
eng
Published: 2015
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Online Access:https://etd.uum.edu.my/5498/1/s816906_01.pdf
https://etd.uum.edu.my/5498/2/s816906_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ibrahim, Amlus
topic TS155-194 Production management
Operations management
spellingShingle TS155-194 Production management
Operations management
Mohd Azrul, Abdul Aziz
Factors affecting new product development success: A study on manufacturing sector in Malaysia
description New product development has become significantly important for the manufacturing industries. It’s the important factors to drive the success or failure of a company where growth and development of the company are solely depend on its ability to introduce the new product. Therefore, the new product development is the criteria that cannot be questioned by the company in maintaining a competitive advantages. The modern business environment nowadays are focused on the development and integration of the supply chain. Supply chain has become an important topic which emphasis on variables that might affect the company and the new product development. This study aims to determine the relationship between some of the supply chain variables that might affect the growth of new product development for the manufacturing industries. There are many important factors in the supply chain where it has contributed to the new product development success. For this study, the factors that been identified are the communication, logistics, supply chain strategy, product development strategy and the top management supports. A total of 238 respondents in various companies within the manufacturing industry in Malaysia’s manufacturing sectors has participated in this study by completing the questionnaire survey. SPSS was use to analyze the data and hypothesis testing using several statistical analysis such as reliability analysis, correlation and regression analysis. From this analysis, the supply chain variables showed a significant relationship to the successful new product development in the view of Malaysian manufacturing sectors. It is hope that this study will be beneficial the others in understanding the key terms and can be implement into the new product development so that it is become more successful
format Thesis
qualification_name masters
qualification_level Master's degree
author Mohd Azrul, Abdul Aziz
author_facet Mohd Azrul, Abdul Aziz
author_sort Mohd Azrul, Abdul Aziz
title Factors affecting new product development success: A study on manufacturing sector in Malaysia
title_short Factors affecting new product development success: A study on manufacturing sector in Malaysia
title_full Factors affecting new product development success: A study on manufacturing sector in Malaysia
title_fullStr Factors affecting new product development success: A study on manufacturing sector in Malaysia
title_full_unstemmed Factors affecting new product development success: A study on manufacturing sector in Malaysia
title_sort factors affecting new product development success: a study on manufacturing sector in malaysia
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2015
url https://etd.uum.edu.my/5498/1/s816906_01.pdf
https://etd.uum.edu.my/5498/2/s816906_02.pdf
_version_ 1747827940390862848
spelling my-uum-etd.54982021-04-04T07:47:01Z Factors affecting new product development success: A study on manufacturing sector in Malaysia 2015 Mohd Azrul, Abdul Aziz Ibrahim, Amlus School of Business Management College of Business TS155-194 Production management. Operations management New product development has become significantly important for the manufacturing industries. It’s the important factors to drive the success or failure of a company where growth and development of the company are solely depend on its ability to introduce the new product. Therefore, the new product development is the criteria that cannot be questioned by the company in maintaining a competitive advantages. The modern business environment nowadays are focused on the development and integration of the supply chain. Supply chain has become an important topic which emphasis on variables that might affect the company and the new product development. This study aims to determine the relationship between some of the supply chain variables that might affect the growth of new product development for the manufacturing industries. There are many important factors in the supply chain where it has contributed to the new product development success. For this study, the factors that been identified are the communication, logistics, supply chain strategy, product development strategy and the top management supports. A total of 238 respondents in various companies within the manufacturing industry in Malaysia’s manufacturing sectors has participated in this study by completing the questionnaire survey. SPSS was use to analyze the data and hypothesis testing using several statistical analysis such as reliability analysis, correlation and regression analysis. From this analysis, the supply chain variables showed a significant relationship to the successful new product development in the view of Malaysian manufacturing sectors. It is hope that this study will be beneficial the others in understanding the key terms and can be implement into the new product development so that it is become more successful 2015 Thesis https://etd.uum.edu.my/5498/ https://etd.uum.edu.my/5498/1/s816906_01.pdf text eng public https://etd.uum.edu.my/5498/2/s816906_02.pdf text eng public masters masters Universiti Utara Malaysia Agarwal, A., & Shankar, R. (2005). Modeling Supply Chain Performance Variables. Asian Academy of Management Journal, 10(2), 47-68. Bentley, Y., He, Q., & Boluarte, J. (2010). Logistics and Supply Chain Strategies in Difficult Times. Institute of Electrical and Electronics Engineers, 1-8. Bob, I., Bishnu, P., Keith, C., Rahimifard, S., Chimay, J., & Dino, M. (2005). A Review of Approaches to Supply Chain Communications: From Manufacturing to Construction. ITcon, 12, 73. Brentani, U. (2001). Innovative Versus Incremental New Business Services: Different Keys for Achieving Success. 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