Factors affecting new product development success: A study on manufacturing sector in Malaysia
New product development has become significantly important for the manufacturing industries. It’s the important factors to drive the success or failure of a company where growth and development of the company are solely depend on its ability to introduce the new product. Therefore, the new product...
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| 格式: | Thesis |
| 语言: | eng eng |
| 出版: |
2015
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| 主题: | |
| 在线阅读: | https://etd.uum.edu.my/5498/1/s816906_01.pdf https://etd.uum.edu.my/5498/2/s816906_02.pdf |
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