The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
With fiercely intense competition, having a good product alone seems inadequate to sustain and be among the top notch product in the market. To do so, marketing strategy of most business firms relies heavily on advertising to promote their products and capitalize the most prominent technique in this...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | eng eng |
| منشور في: |
2015
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/5503/1/s816041_01.pdf https://etd.uum.edu.my/5503/2/s816041_02.pdf |
| الوسوم: |
إضافة وسم
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