The contributing factors to brand attitude among consumers
Brand attitude is one of the importance parts in order to survival of the company. In particular, this study intends to study on the association and influence or brand attitude among consumers. Thus this study investigates the association of the independent variables namely: (i) advertisement attr...
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主要作者: | |
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格式: | Thesis |
語言: | eng eng |
出版: |
2015
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主題: | |
在線閱讀: | https://etd.uum.edu.my/5530/1/s810908_01.pdf https://etd.uum.edu.my/5530/2/s810908_02.pdf |
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