The relationship of corporate social responsibilities initiatives and consumer loyalty
The trend towards social responsibility in recent years has amplified the interest of consumers in their consumption as well as purchase behaviour. Given the growing importance of social responsibility in the retail industry, in Malaysia, it remains imperative for the retail industry to understand...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
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| Online Access: | https://etd.uum.edu.my/5667/1/s812472_01.pdf https://etd.uum.edu.my/5667/2/s812472_02.pdf |
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