Measuring service quality in m-commerce context: The case of Arab Open University, Jordan

Measuring service quality in m-commerce context: The case of Arab Open University, Jordan

This study explores the impact of service quality dimensions (website design, reliability, responsiveness, trust, personalization, perceived risk and perceived cognitive control), information quality dimensions (content usefulness and content adequacy) and system - quality dimensions (ease of use,...

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書目詳細資料
主要作者:	Salameh, Anas Abdelsatar Mohammad
格式:	Thesis
語言:	eng eng
出版:	2015
主題:	HF5548.34 Mobile Commerce
在線閱讀:	https://etd.uum.edu.my/5731/1/s93448_01.pdf https://etd.uum.edu.my/5731/2/s93448_02.pdf
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