Measuring service quality in m-commerce context: The case of Arab Open University, Jordan
This study explores the impact of service quality dimensions (website design, reliability, responsiveness, trust, personalization, perceived risk and perceived cognitive control), information quality dimensions (content usefulness and content adequacy) and system - quality dimensions (ease of use,...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2015
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/5731/1/s93448_01.pdf https://etd.uum.edu.my/5731/2/s93448_02.pdf |
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