Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust
Green purchase is a widely known phenomenon especially in developed countries and in some developing nations. However, this seemingly known practice is still slow in gathering momentum in places like Nigeria due to the low level of its awareness. The cogent rationale for this study was to examine t...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
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| Online Access: | https://etd.uum.edu.my/5733/1/s94327_01.pdf https://etd.uum.edu.my/5733/2/s94327_02.pdf |
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