Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust
Green purchase is a widely known phenomenon especially in developed countries and in some developing nations. However, this seemingly known practice is still slow in gathering momentum in places like Nigeria due to the low level of its awareness. The cogent rationale for this study was to examine t...
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GE Environmental Sciences HF5415.33 Consumer Behavior. Karatu, Victoria Masi Haruna Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust |
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Green purchase is a widely known phenomenon especially in developed countries and in some developing nations. However, this seemingly known practice is still slow in gathering momentum in places like Nigeria due to the low level of its
awareness. The cogent rationale for this study was to examine the determinants of green purchase intention and the mediating effects of perceived behavioural control (PBC), environmental consciousness and green trust between the suggested determinants and green purchase intention using the theory of planned behavior
(TPB). The framework was composed of nine (9) variables. The instrument was adopted from previous studies and had a total of fifty-four (54) items measured using the seven-point Likert scale. 754 respondents from three universities were selected and 502 responded indicating a 67% response rate. The Structural Equation Modeling (SEM) was used to examine the causal and mediating relationships. The finding showed that perceived behavioural control and environmental consciousness had a significant direct influence on green purchase intention. Also, the significant
determinants of environmental consciousness were government regulations and perceived green knowledge. Green perceived value and green availability significantly predicted green trust. Significant determinants of PBC were green trust,
green price sensitivity and green perceived value. Mediation results indicated that PBC mediated between trust and intention while environmental consciousness mediated between green knowledge, government regulations and intention. The TPB was found to be a robust underpinning theory in explaining the determinants of green purchase intention in Nigeria since the model achieved the goodness of fit by meeting the entire criterion. The implication of this study is that the finding provides valuable insight for the government to formulate stringent regulations to deal with
environmental issues and strategic planning on how to market green products in Nigeria by the practitioners. |
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Karatu, Victoria Masi Haruna |
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Karatu, Victoria Masi Haruna |
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Karatu, Victoria Masi Haruna |
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Determinants of green purchase intention in Nigeria: The mediating role of perceived
behavioural control environmental consciousness and green trust |
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Determinants of green purchase intention in Nigeria: The mediating role of perceived
behavioural control environmental consciousness and green trust |
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Determinants of green purchase intention in Nigeria: The mediating role of perceived
behavioural control environmental consciousness and green trust |
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Determinants of green purchase intention in Nigeria: The mediating role of perceived
behavioural control environmental consciousness and green trust |
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Determinants of green purchase intention in Nigeria: The mediating role of perceived
behavioural control environmental consciousness and green trust |
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determinants of green purchase intention in nigeria: the mediating role of perceived
behavioural control environmental consciousness and green trust |
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Universiti Utara Malaysia |
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Othman Yeop Abdullah Graduate School of Business |
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my-uum-etd.57332021-03-18T08:22:37Z Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust 2015 Karatu, Victoria Masi Haruna Nik Mat, Nik Kamariah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business GE Environmental Sciences HF5415.33 Consumer Behavior. Green purchase is a widely known phenomenon especially in developed countries and in some developing nations. However, this seemingly known practice is still slow in gathering momentum in places like Nigeria due to the low level of its awareness. The cogent rationale for this study was to examine the determinants of green purchase intention and the mediating effects of perceived behavioural control (PBC), environmental consciousness and green trust between the suggested determinants and green purchase intention using the theory of planned behavior (TPB). The framework was composed of nine (9) variables. The instrument was adopted from previous studies and had a total of fifty-four (54) items measured using the seven-point Likert scale. 754 respondents from three universities were selected and 502 responded indicating a 67% response rate. The Structural Equation Modeling (SEM) was used to examine the causal and mediating relationships. The finding showed that perceived behavioural control and environmental consciousness had a significant direct influence on green purchase intention. Also, the significant determinants of environmental consciousness were government regulations and perceived green knowledge. Green perceived value and green availability significantly predicted green trust. Significant determinants of PBC were green trust, green price sensitivity and green perceived value. Mediation results indicated that PBC mediated between trust and intention while environmental consciousness mediated between green knowledge, government regulations and intention. The TPB was found to be a robust underpinning theory in explaining the determinants of green purchase intention in Nigeria since the model achieved the goodness of fit by meeting the entire criterion. The implication of this study is that the finding provides valuable insight for the government to formulate stringent regulations to deal with environmental issues and strategic planning on how to market green products in Nigeria by the practitioners. 2015 Thesis https://etd.uum.edu.my/5733/ https://etd.uum.edu.my/5733/1/s94327_01.pdf text eng public https://etd.uum.edu.my/5733/2/s94327_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Aaker, D, A., & Joachimsthaler, E. (2002). The brand relation spectrum. California Management Review. 42(4), 8-23. Abari, Y. (2008). African and global warming. 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