Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust

Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust

Green purchase is a widely known phenomenon especially in developed countries and in some developing nations. However, this seemingly known practice is still slow in gathering momentum in places like Nigeria due to the low level of its awareness. The cogent rationale for this study was to examine t...

Full description

Saved in:
Bibliographic Details
Main Author: Karatu, Victoria Masi Haruna
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
GE Environmental Sciences
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/5733/1/s94327_01.pdf
https://etd.uum.edu.my/5733/2/s94327_02.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uum-etd.5733
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Nik Mat, Nik Kamariah
topic GE Environmental Sciences
HF5415.33 Consumer Behavior.
spellingShingle GE Environmental Sciences
HF5415.33 Consumer Behavior.
Karatu, Victoria Masi Haruna
Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust
description Green purchase is a widely known phenomenon especially in developed countries and in some developing nations. However, this seemingly known practice is still slow in gathering momentum in places like Nigeria due to the low level of its awareness. The cogent rationale for this study was to examine the determinants of green purchase intention and the mediating effects of perceived behavioural control (PBC), environmental consciousness and green trust between the suggested determinants and green purchase intention using the theory of planned behavior (TPB). The framework was composed of nine (9) variables. The instrument was adopted from previous studies and had a total of fifty-four (54) items measured using the seven-point Likert scale. 754 respondents from three universities were selected and 502 responded indicating a 67% response rate. The Structural Equation Modeling (SEM) was used to examine the causal and mediating relationships. The finding showed that perceived behavioural control and environmental consciousness had a significant direct influence on green purchase intention. Also, the significant determinants of environmental consciousness were government regulations and perceived green knowledge. Green perceived value and green availability significantly predicted green trust. Significant determinants of PBC were green trust, green price sensitivity and green perceived value. Mediation results indicated that PBC mediated between trust and intention while environmental consciousness mediated between green knowledge, government regulations and intention. The TPB was found to be a robust underpinning theory in explaining the determinants of green purchase intention in Nigeria since the model achieved the goodness of fit by meeting the entire criterion. The implication of this study is that the finding provides valuable insight for the government to formulate stringent regulations to deal with environmental issues and strategic planning on how to market green products in Nigeria by the practitioners.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Karatu, Victoria Masi Haruna
author_facet Karatu, Victoria Masi Haruna
author_sort Karatu, Victoria Masi Haruna
title Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust
title_short Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust
title_full Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust
title_fullStr Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust
title_full_unstemmed Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust
title_sort determinants of green purchase intention in nigeria: the mediating role of perceived behavioural control environmental consciousness and green trust
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/5733/1/s94327_01.pdf
https://etd.uum.edu.my/5733/2/s94327_02.pdf
_version_ 1747827971983409152
spelling my-uum-etd.57332021-03-18T08:22:37Z Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust 2015 Karatu, Victoria Masi Haruna Nik Mat, Nik Kamariah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business GE Environmental Sciences HF5415.33 Consumer Behavior. Green purchase is a widely known phenomenon especially in developed countries and in some developing nations. However, this seemingly known practice is still slow in gathering momentum in places like Nigeria due to the low level of its awareness. The cogent rationale for this study was to examine the determinants of green purchase intention and the mediating effects of perceived behavioural control (PBC), environmental consciousness and green trust between the suggested determinants and green purchase intention using the theory of planned behavior (TPB). The framework was composed of nine (9) variables. The instrument was adopted from previous studies and had a total of fifty-four (54) items measured using the seven-point Likert scale. 754 respondents from three universities were selected and 502 responded indicating a 67% response rate. The Structural Equation Modeling (SEM) was used to examine the causal and mediating relationships. The finding showed that perceived behavioural control and environmental consciousness had a significant direct influence on green purchase intention. Also, the significant determinants of environmental consciousness were government regulations and perceived green knowledge. Green perceived value and green availability significantly predicted green trust. Significant determinants of PBC were green trust, green price sensitivity and green perceived value. Mediation results indicated that PBC mediated between trust and intention while environmental consciousness mediated between green knowledge, government regulations and intention. The TPB was found to be a robust underpinning theory in explaining the determinants of green purchase intention in Nigeria since the model achieved the goodness of fit by meeting the entire criterion. The implication of this study is that the finding provides valuable insight for the government to formulate stringent regulations to deal with environmental issues and strategic planning on how to market green products in Nigeria by the practitioners. 2015 Thesis https://etd.uum.edu.my/5733/ https://etd.uum.edu.my/5733/1/s94327_01.pdf text eng public https://etd.uum.edu.my/5733/2/s94327_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Aaker, D, A., & Joachimsthaler, E. (2002). The brand relation spectrum. California Management Review. 42(4), 8-23. Abari, Y. (2008). African and global warming. A Referred Journal htt://ezinearticles.com/?Africa-and-Global-Warming&id=1636781. Aertsens, J., Verbeke, Wim., Mondelaers, K., & Huylenbroeck, G. V. (2009). Personal determinants of organic food consumption: A Review British Food Journal.111 (10), 1140-1167. Akehurst, G., Afonso, C., & Goncalves, H. M. (2012). Re-examining green purchase behaviour and green consumer profile: New evidences. Management Decision, 50, 972-988. Adibe, E. C., & Essagha, A. A.(1999). Environmental impact assessment in Nigeria. Immaculate Publications Limited, 2(3), 234- 239. Adomi, E. E., Ayo. B. T., & Nakpolia, E. D. (2013). A Better response rate for questionnaires. Attitude of Librarians in Nigeria University Libraries. Library Philosophy and Practice, 1522-0222. African Development Bank Group. Federal republic of Nigeria country strategy paper. (2013). Ahmad, S., & Juhdi, N. (2010). Organic food: A Study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley Malaysia. International Journal of Busines and Management, 5 (2) 105-118. Alam, A., Almotairi, M. & Gaadar, K. (2012). Green marketing in Saudi Arabia. Rising challenges and opportunities for better future. Journal of American Science, 8(11),1145-15 Allen, E., & Seaman, C. (2007). Likert scale and data analysis. Quality Progress 2007, 64-65 Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Upper Saddle River, NJ: Prentice hall. Ajzen, I. (2001). Nature and operation of attitudes. Annual Review of Psychology, 52, 27-58 Ajzen, I. (2002). Perceived behavioral control, self-efficacy and locus of control and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665-683 Ajzen, I., & Madden, T.J. (1986). Prediction of goal-directed behavior: Attitudes, intentions and perceived behavioral control, Journal of Experimental Social Psychology, 22, 453-474 Ajzen, I. (1985). From intentions to Actions: A theory of planned behaviour, in Kuhl, J., & Beckman J. Action-control from cognitive to behaviour. Heidelberg: Springer. 11-39 Ajzen, I. (1991). The theory of planned behaviour. Organizational behaviour and human decision processes, 50 (2), 179-211. Ajzen, I. (1975). Theory of planned behaviour: A cross-market examination. Journal of Consumer Marketing, 16(5), 441-460. Akir, O., & Othman, M. N. (2010). Consumers’ shopping behaviour pattern on selected consumer goods: Empirical evidence on Malaysian consumers. International Review of Business Research Papers, 6(4), 279-294. Akpodiagaga, P., & Odjugo, O. (2010). General overview of climate change impacts in Nigeria. Journal of Hum Ecol, 29(1), 47-55. Ali, A., Khan A., A., Ahmed, I., & Shahzad, W. (2011). Determinants of Pakistani consumers’ green purchase behavior: Some insights from a developing country. International Journal of Business and Social Science, 2(3), 217-226. Ali, A., & Ahmad, I. (2012). Environmental friendly products: Factors which influence the green purchase intention of Pakistan consumers. Pakistan. Journal of Engineering Technology Science, 2(1), 84-117. Alreck, P. L., & Settle, R. B. (1995). The Survey Research Handbook. 2nd. Boston Irwain. Aluko, O. E. (2010). Environmental degradation and the lingering threat of refuse and pollution in Lagos State. Journal of Management and Sustainability, 2(1), 217-226. Albakyrak, T., Aksoy, S., & Caber, M. (2013). The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence & Planning, 31(1), 27-39 Alba, J. W., & Hutchinson, J.W. (1987). Dimension of consumer expertise. Journal of Consumer Research, 13, 411-54 Ahmad, N., Yousif, M., Shabeer, H., & Imran, M. (2014). A comprehensive model on consumer intention towards counterfeit mobiles in Pakistan. Journal of Basic and Applied Scientific Research, 4(5), 131-140. Akinyele, I. O. (2009). Ensuring food and nutrition security in rural Nigeria: An assessment of the challenges, information needs and analytical capacity. Aman, A., H. L., Harun, A., & Hussein, Z. (2012). The influence of Environmental knowledge and concern on green purchase intention; the role of attitude as a mediating variable. British Journal of Arts and Social Sciences, 7(I1), 145–167. American Marketing Association, (AM) website< http:www.marketingpower.com/layouts/Dictionary. aspx?dLetter=G> http://business.qandas.com/ general-business/what-is-fmcg.html Retrieved 30/30/2012. Amnesty International. (2009). Nigeria: Petroleum, pollution and poverty in Niger Delta. Publications, International Secretariat, Peter Benenson House,1 Easton Street, London WC1X 0DW, United Kingdom. 9 - 63. Anago, I. (2002). Environmental impact assessment as a tool for sustainable development: The Nigerian experience. In Proceedings of the FIG XXII International Congress, Washington, 1-13 Auger, P., Burke, P., Devinney, T. M., & Louviere, J. J. (2003). What will. consumers pay for social product features? Journal of Business Ethics, 42(3), 281-304 Ansari, N. (2013). Impact of green marketing on consumer purchase intention. Mediterranean Journal of Social Sciences, 4(11), 650. Anderson, J. C., & Garbing, D. W. (1988). Structural equation modeling in practice: A review and recommendation two-step approach. Phycology Bulletin, 103(3), 411-423. Armitage, C., & Conner, M. (1999). Predictive validity of the theory of planned behavior: The role of questionnaire format and social desirability. Journal of Community and Applied Social Psychology 9, 261–72 Arbuckle, J. L. (2006). AMOS (version 7.0). Computer Program.Chicago: SPSS Arian, M., Campbell, M. J., Cooper, C. L., & Lancaster, G. A. (2010). What is pilot or feasibility study? A review of current practices and editorial policy. Journal of Open Access Publication. List BMC Medical Research Methodology, 10, PMC 2912920 Azizan, M., & Suki, N. M. (2013). Consumers’ intention to purchase green. Product: Insights from Malaysia Labuan School of International Business and Finance. Universiti Malaysia, 22(8), 1129–1134. Azhari, A. A., Rahman, B. A., Othman, A. K., & Wahab, S. (2011). Consumers' purchasing intention on green-based products. International Journal of Consumer Service Management,1(1), 63-76 Barber, N., Taylor, D. C., & Strick, S. (2009). Envirnmental knowledge and attitudes: Influencing the purchase decisions of wine consumers. International Journal of Wine Research, 1(1),59-72. Babbie, E. R. (2005). The Basics of Social Research. Belmont, CA. ThomsonWadsworth 174. Babin, B. J., & Griffin, M. (1998). The nature of satisfaction: An update examination and analysis. Journal of Business Research, 41, 127-136 Bagozzi, R.P. (1983). A holistic methodology for modeling consumer response to innovation, Operations Research, 31, 128-176. Bagozzi, R., & Yi, Y. (1991). Multitrait-multimethod matrices in consumer research. Journal of Consumer Research, 426-439 Borgatti, S. P., & Everett, M. G. (2006). A graph-theoretic framework for classification of centrality measures. Social Networks, 28(4), 466-484 Bagozzi, R., & Baumgartner, J. (1994). The evaluation of structural equation models and hypothesis testing. In Bagozzi. Principles of Marketing Research, Oxford. Blackwell, 386-423. Bandura, A. (1991). Social cognitive theory of self-regulation. Organizational Behaviour and Human Decision Processes, 50, 248-287. Bandura, A. (1997). Self-Efficacy: The Exercise of Control. New York, Freeman. Barr, S., Gilg, A., & Shaw, G. (2006). Promoting Sustainable Lifestyles: A social marketing approach. London: www. defra.gov. Retrieved 24th feb, 2015. Barclay, D., Higgins, C., & Thompson, R. (1995) The Partial least squares (PLS) approach to causal modeling: Personal computer adoption and use as an illustration. Technology Studeis, 2(2), 285-314. Bartlett, E. J., Kotrlik, W. J., & Higins, C. C. (2001). Organizational research determining appropriate sample size in survey research. Information Technology, Learning and Performance Journal, 19 (1) 24-31. Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic and statistical consideration. Journal of Personality and Social Psychology, 51, 1173 –1182. Bassey, N. (2013) http://www.equaltimes.org/ opinion/why-shell-must-be-heldaccountablefor-its- niger-9-12 April. Retrieved 9/8/2013. Bassey, N. (2008). Gas Flaring: Assaulting communities, jeopardizing the world Retrieved from http://milieudefensie.nl/publicaties/ rapporten/gasflaring. Baird, J. (2010). Oil's Shame in Africa, Newsweek 27 Lagos, Nigeria, July 26. Baumgartner, H., Jan-Benedict E. M., & Steenkamp, J. (1996). Response styles in marketing research: a cross-national investigation. Journal of Marketing Research, 38, 143–56. Bazoche, P., Deola, C., & Soler, L. (2008). An experimental study of wine consumers willingness to pay for environmental characteristics. 12th Congress of the European Association of Agriculture Economics. www.legrenelle-environment. fr/grenelle.environment. Accessed on 10/1/14. Bentler, P. M., & Bonnett, D .G. (1980). Significant tests and goodness of fit in analysis of covariance structures. Psychological Bulletin 88:588-606. Beardworth, A., Brynam, A., Leil, T., Goode, J., Haslam, C., & Haslam, E. (2002) Women, men and food: The significance of gender for nutritional attitudes and choices. British Food Journal, 104(7), 470-91. Bhate, S., & Lawler, K. (1997). Environmental friendly products: Factors that influence their adoption; Technovation,17(8), 457-465. Bian, X., & Moutinho, L. (2011). The role of brand image, product involvement and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45(12), 191-216. Bohlen, G., Schlegelmilch, B. B., & Diamantopoulos, A. (1993). Measuring ecological concern: a multi-construct perspective. Journal of Marketing Management, 9 (4), 415-430. Bollen, K. A. (1989). Structural Equations with latent variables, John Wiley & Son. New York. Borgatti, P. (1999). Elements of research: theoretical framework. http//www.analytictect.com/m313/elements.htm. Retrieved Febuary, 5th, 2014 Bonini, S., & Oppenhiem, J. (2008). Cultivating the green consumer. Stanford Social Innovation. 10th Review Anniversary. 1–10. Bryman, A., & Bell, E. (2007). Business Research Methods.2nd ed. Oxford University Press. Byrne, B. M. (2010). Structural Equation Modeling with AMOS: Basic concept applications and programming (2nd edition) New York: Routledge.34 Brucks, M. (1985). The effects of product class knowledge on information search behaviour. Journal of Consumer Research, 12(1), 1-16 Brown, T. A. (2006). Confirmatory Factor Analysis for applied research, 1st edition. (Methodology in social sciences) paperback –SBN-13: 978-1593852740 ISBN 10: 1593852746 Burns, A., & Burns, R. (2008). Basic Marketing Research (2nd Ed). N Jersey Pearson Education. 250. Burns, R. B. (2000). Introduction to Research Methods, 4th edition, London. Saga Publication. Budiman, S. (2012). Analysis of consumer attitudes to purchase intentions of counterfeiting bag product in Indonesia. International Journal of Management, Economics and Social Sciences, 1(1), 1-12. Bukhari, S. S. (2011). Green marketing and its impact on consumer behaviour. European Journal of Business and Management, 3(4)' 375-383 Bwalya, K. J., Plessis, T. D., & Rensleigh, C. (2014). E-government implimentation in Zambiya. Prospects: transforming government, people, process and policy Emerald Insight, 8(1) 101-130. Boztepe, A. (2012). Green marketing and its impact on consumer buying behaviour European Journal of Economics and Political Studies, 5(1), 1-17 Cavana, R., Delahaye, B. L., & Sekaean, U. (2001). Applied Business Research Qualitative and Quantitative Methods, Singapole: Markono Print Media Ltd. Carrington, M. J., et al. (2010). Why ethical consumers don’t walk their walk: Towards a framework for understanding the gap between the ethical purchase intention and actual buying behaviour of ethically minded consumers. Journal of Business Ethics, 97(1), 139-158. Chase, D. (1991). The green revolution: Proto & Gamble (P& G) gets top markets in a survey advertising age, 62(5), 8-10 Challenges of going green in Nigeria. www.unep.org/yeya. Retrieved 20/7/2013. Chan, R. Y. K. (1999). Environmental attitudes and behaviour of consumers in China survey findings and implications. Journal of International Consumer Marketing, 11(4). 25-52 Chen, H., Chen, C., & Hsieh, T. (2011). Research on the consumption intention of consumers in different lifestyles for portable hydrogen fuel cell, Hospitality and Tourism 1–8. Chen, H. S., Chen, C.Y., Chen, H. K., & Hsieh, T. (2012). A study of relationships among green consumption attitude, perceived risk, perceived value toward hydrogen-electric motorcycle purchase intention. Sciverse ScienceDirect AASRI Procedia, ELSEVIER 2, 163–168. Chen, M. F. (2007).Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: moderating effects of food-related personality traits. Food Quality and Preference, 18(7), 1008-1021 Chen, Y. S. (2010). The drivers of green brand equity: green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(1), 81-92. Chen, Y. S., & Chang, H. (2012). Enhance green purchase intentions: the roles of green perceived value, green perceived risk and green trust. Management Decision Emerald Group Publishing, 50(3), 502-520. Chen, Y. S., & Chang, H. (2013). Towards green trust: The influence of green perceived quality, green perceived risk and green satisfaction. Management Decision. Emerald Insight, 51(1), 1-10. Chen, T, B., & Chai, L. T. (2010). Attitude towards the environment and green products: A consumers’ perspective. Management Science and Engineering, 4(2), 27-39 Cheng, Y., & Lou, S.(2013). Investigating elementary school students technology acceptance by applying digital game-based learning to environmental education, 29(1), 96–110 Chi, H., K., & Yeh, H., R. (2009). The impact of brand awareness on consumer purchase intention: The mediating effect of perceived quality and brand loyalty. Journal of International Management Studies, 4(1), 135-144. Chil , J., & Chen, P. (2010). An empirical study on moral intensity. The Journal of International Management Studies, 5 (2), 71-81. Choi, E., J., & Kim, S. (2013). The study of the impact of perceived quality and value of social enterprises on customer satisfaction and re-purchase intention, International Journal of Smart Home, 7(1), 239-252. Churchill, G. A. (1987). Marketing Research: Methodological foundations, 5th ed. The Dryden Press, New York. USA. Churchhill, G. A. & Brown,T. J .(2004). Basic Marketing Research, 5th ed. Ohio. South Western. Chyong, H., T, Phang, G., Hasan, H., & Buncha, M. R.(2006). Going green: A study of consumers' willingness to pay for green products in Kota Kinabalu. International Journal of Business and Society, 7(2), 40-54. Coddington, W. (1994).Environmental marketing: Positive strategies for reaching the green consumer. New York: McGraw-Hill. Compeau, D, R., Higgins, C., A., & Huff, S. (1999). Social cognitive theory and individual reactions to computing technology. A Longitudinal-study. MIS Quarterly, 23(2), 145-158. Conner, M., & Armitage, C. J. (1998). Extending the theory of planned behaviour: A review and avenues for further research. Journal of Applied Social Psychology, 28(15), 1430-1464 GapTrendTracker. http://www.environmentalleader.com/2012/03/28/ consumersdont-trust.g.Retrieved 11/10/2013 Consumers Lifestyle in Nigeria. 2012. http//www.euromonitor.com/consumer-lifestyle- in nigeria/report.Retrieved 6/26/2013 ClimateChange.2011.Environmentalprofilereport. htt://rainforests.mongabay.co2Nigeria.htm. Retrieved 3/1/2013 Cooper, D. R., & Schindler, P. S. (2003). Business Research Methods. 8th ed. McGraw-Hill, NewYork Cooper, D. R., & Schindler, P. S. (2001). Business Research Methods 7th ed. Irwin McGraw-Hill, Singapole Cooper, L. G. (2000). Strategic marketing planning for radically new products, Journal of Marketing, 64 (1), 1–16. Cohen, L., & Manion, L. (2000). Research Methods in Education. Routledge. 5th ed 254 http://www.referenceworld.com/sage/socialscience/ triangulationpdf. Cohen, J., & Cohen, P. (193). Applied Multiple Regression/Correlation Analysis for the behaviuoral scencies 2nd ed. Hillsdale, NJ: Erlbaum. Creswell, J. W. (1994). Research Designs: Qualitative and Quantitative Approach Thousand Oaks, CA: Sage. Creswell, J. W. (2011). Research Design Qualitative, Quantitative and Mixed Methods Approaches. 3rd ed. Sage, Los Angles. Davis, F. (1993). User acceptance of information technology: System characteristics, user perceptions and behavioral impacts, International Journal of Man- Machine Studies, 38, 475-87. Davies, H. T., & & Crombie, L. K. (2009).What are the confidence intervals and P-values? Published by Hayward medical environment on consumer adoption of internet banking in Malaysia and Singapore. Journal of Internet Banking and Commerce, 12(2) 203- 207. Danziger, P .J & Botwinick, J. (1996). Age and sex differences in sensitivity and response bias in a weight discriminate task. Oxford Journals. Journal of Gerontology, 35(3) 388-394. Danziger, P .J & Botwinick, J. (1980). A comparison of question scales used for measuring customer's satisfaction. International Journal of Service Industry Management, 7(4), 6-12. Darmayanti, D., & Boediono, M. (2012). Factors influencing the intention of consumer purchases of counterfeit branded products in Jakarta. International trade & academic conference. The Business & Management Review 3(1), 120-127 Dangelico, R. M., & Pontrandolfo, P. (2010). From green product definitions and classifications to the green option matrix. Journal of Cleaner Production, 18 (16–17), 1608–28. Darnall, N., Pointing, C., & Vazquez-Brust, D. (2012).Why consumers buy green. Available at: htt:/asu.academia.edu/nicoledarnall/Papers/ 548176/whycon sumers- buy green. Retrieved 18/1/2014. Dauda, Y., Santhapparaj, A., Asiravatham, D., & Raman, M. (2007). The impact of e-commerce security and national environment on consumer adoption of internet banking in Malaysia and Singapore. Journal of Internet Banking and Commerce, 12(2)20. Davey, A., & Savla, J. (2010). Statistical power analysis with missing data: A structural equation modeling approach. New York. Routledge- Journal of Almeida, 12, 578–597. Delghanan , H., & Bakhshandeh, G. (2014). The impact of green perceived value and green perceived Risk on green purchase behaviour of Iranian consumers International Journal of Management and Humanity Sciences 6(2), 304-310 DeVellies, R.F.(2003). Scale Development: Theory and Application. 2nd. Thousand Oaks, California: Saga. Dehua, H. E., Yaobin, L. U., & Deyi, Z. (2008). Empirical study of consumers purchase intentions in C2C electronic commerce Tsinghua Science & Technology, 13(3), 287–292. Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56(6),465-480 Diamantopoulos, A., & Siguaw, J. A. (2000). Introducing Lisrel: A guide for the uninitiated, Sage Publications. D'Souza, C., Taghian, M., & Lamb, P (2009). An empirical analysis of Australian and Portuguese consumers within the context of corporate social responsibility and environmentalism. ANZMAC Sustainable Management and Marketing: Australian and New Zealand Marketing Academy Conference, 1-8. D'Souza, C., Taghian, M., & Lamb, P .(2006). An empirical study on the influence of environmental labels on consumers. Corporate communications: An International Journal Emerald Group Publishing, 11(2), 1356-3289 D'Souza, C., Taghian, M., & Khosla, R.(2007). Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention. Journal of Targeting, Measurement and Analysis for Marketing. 15(2), 69-78 Dodd, M. D., & Supa, D. W., (2011). Understanding the effect of corporate social responsibility on consumer purchase intention, 5(3), 1–19. Drasgow, F. (1984). Scrutinizing psychological tests: Measurement equivalence and equivalent rotation with external variables are the central issues. Psychological Bulletin. 95, 134-35. Dillon, W., Goldstein, M., & Bagozzi, (1991). Multivariate Analysis: Methods and Applications. New York Wiley. Dublin-Green C. O., Awosika, L. F., & Folorunsho, R. (1999).Climate variability research activities in Nigeria. Nigerian Institute of Oceanography and Marine Research, Victoria Island, Lagos, Nigeria. Eagly, A. H., & Chaiken, S. (1998). Attitude structure and function‖, in Gilbert, D.T & Fiske, S.T. 4thed. The Handbook of Social Psychology. 1, McGraw-Hill. Ellen, P. S. (1994). Do we know what we need to know.Objectives and Subjective knowledge effects on pro-ecological behaviour. Journal of Business Research.30, 43-52. Elham, R., & Nabsiah, A. W. (2011). Investigations of green marketing tools effect on consumers’ purchase behaviour. Business Strategy series, 6(2) 73-83. Eltayeb, T. K., Zailani, S., & Jayaraman, K. (2010). The examination on the drivers for green purchasing adoption among EMS 14001 certified companies in Malaysia. Journal of Manufacturing Technology Management, 21(2), 206-225. Environmental Profile of Nigeria. http://.www.ngenvirons,blospot.com. 2012. Retrived 10/9/2014 Euromonitor International. http//www.euromonitor.com/ccomsumer-lifestyle/ report. Retrieved Oct 6, 2013. Eze, U. C., Tan, C., & Yeo, A., L. (2012). Purchasing cosmetics products: Preliminary perspective of Gen-Y. Contemporary Management Research. 8 (1), 51-60. Fariman, Z. K. (2014). A mediation of perceived customer value between purchase intention and perceived benefit/perceived sacrifice for online book shopping in Iran. Journal Research in Peace, Gender and Development (JRPGD), 4(5), 94-103, http:/dx.doi.org/10.14303/jrpgd.2014.037 Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. 578 URL: http://worldcat.org/isbn/0201020890 Feng, Q. (2011). Factors affecting the purchase intention of household water saving products in Lanzhou, China.AU-GSB E-Journal., 5(1),49-57. Retrieved at www.graduateau.edu/gsbejournal.10/ 10/2013. Flavian, C., Guinaliu, M., & Torres, E. (2005). The Influence of corporate image on consumer trust: A comparative analysis in traditional verses internet banking. Internet Research, 15,(4), 447-470 Frick, J., Kasier, F. G., & Wilson, M. (2006). Environmental knowledge and conservation behaviour: exploring prevalence and structure in are presentative sample. Personality and Individual Differences, 37(8), 1597-1613. Frankfort-Nachmias, C., & Nachmais, D. (1996). Research Methods in the SocialSciences. 5th ed. London Arnold. Fritz, M. S., & Mackinnon, D. P. (2007). Required sample size to detect the mediated effect. Psychological Science, 18(3), 233-239. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models wit unobserved variables and measurement error. Journal of Marketing Research, 18, 39-50. Fowler, F. J. (1988). Survey Research Method, 3rd edition (applied social research method). Sage Publication. Ghozali, H. I., Fuad, J., & Seti, M. (2005). Structural equation modeling-teori, Konsep, dan aplikasi denguan program LISTRREL. 8.54. Semarang, Indonesia:Badan Penebit University Diponegoro. Gan, C., Wee, H. Y., Ozanne, L., & Kao, T. H. (2008). Consumers’ purchasing behavior towards green products in New Zealand. Innovative Marketing, 4(1), 93-102. Gall, M. D., Borg, W. R., & Gall, J. P. (1996). Educational Research: An introduction. White Plains, NY: Longman. Garland, R. (1991). Third-point on a rating scale: Is it desirable? Marketing Bulletin, 2, 66-70. Garg, A., & Tai, K. (2012).Comparison of regression analysis, artificial neural network and genetic programming in handling the multicollinearity problem. Proceedings of 2012 International Conference on Modeling, Identification and Control. Wuhan China, June, 24-26, 2012. Gillani, F. (2012). Impact of peer pressure and store atmosphere on purchase intention: an empirical study on the youngsters in Pakistan. International Journal of Academic Research in Business and Social Sciences, 2(7), 323-332. Giantari, A. K., Zain, D., & Rahayu, M. (2013). The role of perceived behavioral control and trust as mediator of experience on online purchasing intentions relationship a study on youths in denpasar city (Indonesia). International Journal of Business and Management Invention 2(1), 30–38. Gosavi, P. (2013). Gaining competitive advantage through green marketing of cell phone. ASM’s International E-Journal of Ongoing Research in Management and IT. eISSSN 2320-0065. Grailresearch (2010;2009;2008). Http://www.grailresearch.com/pdf/contenPodsPdf/ heRevolution.Pdf.Accessed July, 2013 Garnett, A., M., & Reiman, M. (2002). Designing a call center with impatient customers: Davidson faculty of industrial engineering and management. Technion Haifa 3200.Israel. Greendex (2012) . http//environment.nationalgeographic.com/ environment/greendex. Retrieved July, 10th 2013. Groza, M., D., Pronschinske, M., R., & Walker, M. (2011). Perceived organizational motives and consumer responses to proactive and reactive corporate social responsibility. Journal of Business Ethics, 102(4), 639–652 Gravetter, F. J & Wallnau, L. B. (2004). Statistics for the Behavioral Sciences, 6th ed, Wadsworth. Gupta, A., & Dash, S. B. (2012). Encouraging green consumption : role of green trust and green experientialvalue.wsnconfrence.com/downloads/wsm presentations/sunday/AnshaGupta-Green Experience, Pdf. Retrieved7/10/2013. Gupta, S., & Ogden, D. T. (2009). To buy or not to buy? A social dilemma perspective on green buying. Journal of Consumer Marketing, 26(6), 376-391 Gunawardena, K.(2012). A study of young consumer attitude towards green products in apparel industry. Cololmbo stock market financial research. Retrieved from http//financialsrilanka.blogspot.com 2012/04/ researchproposal-green.3/4/2013. Gould, S. (1990). Health consciousness and health behaviour: The application of new health consciousness scale. American Journal of Preventive Medicine, 6(4), 228-37. Haruna-Karatu, V. M., & Nik Mat, K. (2015a). Predictors of green purchase intention in Nigeria: The mediating role of environmental consciousness. American Journal of Economics 5(2) 291-302. Haruna-Karatu, V. M., & Nik Mat, K. (2015b). The determinants of green purchase intention in Nigeria: Mediating effect of perceived behavioral control. Proceedings of International Scholarly and Scientific Research & Innovation waset.org, 17(4), 2114-2123. Haruna-Karatu, V. M., & Nik Mat, K. (2015c).The mediating effects of green trust and perceived behavioural control on the direct determinants of intention to purchase green products in Nigeria. Mediterranean Journal of Social Sciences, 6(4), 2039-9340. Haryanto, H. (2014). The influence of ecological knowledge and product attribute in forming attitude and intention to buy green product. International Journal of Marketing Studies. 6(2), 1918-7203. Ha, J., & Jang, S. (2010). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean Restaurants. International Journal of Hospitality Management, 29(1), 2–13. Hair, J. F., Black, W. C., Babin, B. J., & Anderson R. E. (2010). Multivariate Data Analysis, 6th ed. NJ: Prentice-Hall International. Hair, J., Money, A., Samouel, P., & Page, M. (2007). Research Methods for Business, JohnWiley & Sons, Inc., New Jersey. Hair, J. F., Anderson, R. E.,Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis. Prentice Hall International, Hemel Hempstead. 03-520. Hair, J., Black, F., William, C., Anderson, R., & Rolph, E. (2006). Multivariate Data Analysis, 7th edition, available at http://www.mediafire.com/?mkrzmmonn Retrieved 1st December 2013. H'Mida, S. (2009). Factor contributing in the formation of consumers' environmental consciousness and shaping green decision. IEEE, 957-962. Hample, B., & Holdsworth, R . (1996). Environmental consciousness. A study in six Victorian secondary schools. Youth research center. Hanzaea, H., & Andervazh, L. (2012).The influence of brand loyalty on cosmetics purchase intention of Iranian female consumers. Journal of Basic and Applied Science. ISSN: 2090-4304. Hanke, J. I., & Reitsch, A. (1992). Business forecasting 4th.ed. New York. Simon & Schuster. Hancock, G. R., & Mueller, R., O. (2007). Re-thinking construct reliability within latent variable systems. In Cudeck, R., Toit, S.D. & Srbom, D (Eds), Structural Equation Modeling: present and future- festschriff in honour of Karl Jreskog.195-216. Linconwoood, IL. Hunt, S. D., & Hansen, J. M. (2009). The Philosophical foundations of Marketing Research: For scientific realism and truth. Saga Publications Ltd, London. 111-125. Hanzaee, K. H., & Jalalian, S. (2012). Impact of non-price factors on purchase intention counterfeits. Research Journal of Applied Science, Engineering and Technology,4(18), 3313–3322. Hau, K. T., & Marsh, H. W. (2004). The use of items parcels in structural equations modeling. Non-normal data and small sample sizes. British Journal of Mathematical and Statistical Psychology, 57, 327-35. Hartmann, P., & Apaolaza-Ibáñez, V. (2011). Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern. Journal of Business Research, 65(9), 1254-1263. Hermann, A., Xia, L. Monroe, K.B., & Huber, F. (2007). The influence of price fairness on customer satisfaction: An empirical test in the context of automobile purchases. Journal of Product and Brand Management, 16, 49-58. Hernandez, J., & Mazzon, J. (2007). Adoption of internet banking: Proposition and implementation of an intergrated methodology approach. International Journal of Bank Marketing, 25(2), 72-88. Henion, K. E., & Kinnear, T. C. (1976). Measuring the effect of ecological information and social class on selected product choice criteria importance rating. American Marketing Association Journal, 145-156. Hicks, C. R., & Turner, K. V. (1999). Fundamental concepts in the design experience. In Ellis, T. J & Levy, Y. (2008). Framework of problembased research: A guide for novice researchers on the development of a research- worthy problem. Informing science. International Journal of EmergingTrancdiscipline. 11(3), 23-26. Huang, J., H., Lee, B. C., & Ho, S.H. (2004). Consumer attitude towards green market goods. International Marketing Review, 21(6), 598-614. Hunt, N., & Dorfman, B. (2009). How green is my wallet? Organic food growth slows. Reuters. Retrieved from http://www.reuters.com. Hu, L., Bentler, P., & Kano. Y. (1992). Can test statistics in covariance structure analysis be trusted? Psychological Bullentin, 112(2) 351-362. Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria verse new alternatives. Structural Equation Modeling, 6(1), 1-55 Hulland, J. (1999).Use of partial least squares (PLS) in strategic management research. A review of four recent studies. Strategic Management. Journal, 20(2) 195-204. Hofstede, G. (1980). Cultures Consequences: International differences in work related values. Beverly Hills. CA: Sage Publications. Holmes-Smith, P. (2001). Introduction to Structural Equation Modeling using LISTREL. Perth: ACSPRI-Winter Training Program. Hoyle, R. H. (1995). Structural Equation modeling: Concepts, Issues and Applications. Sage Publications, Thousand Oaks, London. New Delhi. Hooper, D. (2012). Introduction to Exploratory Factor analysis. Institute of Dubli. h//p:www.sides. Retrieved 8th May, 2015. Hampel, B., & Holdsworth, R. (1996) Environmental consciousness: A study in six Victoria secondary schools. Youth centre. In Bhowmick, D., & Ghosh, C. (2012). Environmental consciousness level of school students in Pataspur Block, Purba Medinipur, West Bengal. International Journal of Social Science and Interdisciplinary Research, 1(7), 184-189. Ibaba, I. S. (2010). Environmental protection laws and sustainable development in the Niger Delta, (June). Irianto, H. (2015).Consumers'attitude and intention towards organic food purchase An extension of theory of planned behaviour in gender perspective. International Journal of Management Economics and SocialSciences, 4,(1). 17-31. Jackson, S.L. (2009). Research methods and statistics: A critical thinking approach 3rd ed. Belmont, CA: Wadsworth http://psychcentral.com/ blog/archives/2011/09/27/the-3-basic-types-of decision. Jager, W. (2000). Modelling Consumer behaviour. In Shabnam, S. (2013). Proposed model for predicting environmental purchase behaviours of consumers. European Academic Research, 1(4). 444-504. Jeong, E. & Jang, S, (2010). Effects of Restaurant Green Practices : Which Practices are Important and Effective? Emerging Issues and Trends in Hospitality and Tourism Research. Caesars Hospitality Research Summit Paper 13. Jaafar, S. N., Lalp, P. E., & Naba, M. M. (2012.). Consumers’ perceptions, attitudes and purchase intention towards private label food products in Malaysia, Asian Journal of Business and Management Science, 2(8),73-90. Jin, B., & Kang, J. H. (2011). Purchase intention of Chinese consumers toward apparel brand: a test of a composite behavior intention model. Journal of Consumer Marketing, 28(3). Emerald Group Publishing 187-199. Jose, S. (2012). Rising consumer awareness on environmental issues to stimulate the demand for green marketing: According to new report by global industry analysts. Ecological Marketing. 9449-9660. John, G., & Reves, T. (1982). The reliability and validity of key informant data from dyadic relationships in marketing channels. Journal of Marketing Research. 9(4), 517-524. Joreskog, K. G., & Sorbom, D. (1986). Lisrel IV: Analysis of linear structural relationships by maximum likelihood, instrumental variables and least squares methods, 4th ed, Mooresville, IN: Scientific Software. Karna J., Hanse, E., & Juslin, H. (2005). Social responsibility marketing planning European Journal of Marketing,37(5/6), 848-71. Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behaviour: A cross-market examination. Journal of Consumer Marketing, 16(5), 441-460. Kaiser, G. K., Wolfing, S., & Fuhrer, U. (1999). Environmental attitude and ecological behaviour. Journal of Environmental Psychology, 19(1), 1-19. Kasier, H. F (1958). The varimax criteria for analysis rotation in factor analysis. Psychometrika, 23(3), 187-200. Kerlinger, F. N. (1978). Foundation of Behavioural Research. NY: McGraw-Hill. Kassim, N. (2001). Determinants of customer satisfaction and retention in the cellular phone market in Malaysia. Unpublished PhD Thesis. Southern Cross University, Lisbon. Kaplan, D. (2006) Structural Equation Modeling: Foundations and extensions Newbury Park. CA. Sage. Kline, R. (1998). Principles and Practices of structural equation modelling. New York. Guilford Press. Khaola, P. P., Potiane, B & Mokhethi, M. (2014) Environmental concern, attitude towards green products and green purchase intentions of consumers in Lesotho. Ethiopian Journal of Environmental Studies and Management, 7(4), 361-370. Kline, P. (1994). Easy Guide to Factor Analysis. London. Routledge. Kidwell, B., & Jewell, R. D. (2003). An examination of perceived behavioral control: Internal and external influences on intention. Psychology and Marketing, 20(7), 625-42. Kim, Y., & Choi, S. M. (2005). Determinant of green purchase behaviour; an examination of collectivism, environmental concern and PCE, Advances in Consumer Research.,32,592-893. KimYoungtae, Y. J. (2015). Developing multi-dimensional green value: extending social exchange theory to explore customers purchase intention in green hotels. Evidence from Korea. International Journal of Contemporary Hospitality Management, Emerald Insight Publication, 27(2), 2013-0383. Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486. Kim, H. Y., & Chung, J. E. (2012). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28(1), Emerald Group Publishing 40-47. Kim, Y., & Han, H. (2010). Intention to pay conventional-hotel prices at a green hotel a modification of the theory of planned behaviour. Journal of Sustainable Tourism, 18(8),997–1014. Kim, H., Xu, W., & Gupta, S. (2012). Which is more important in internet shopping, perceived price or trust? Electronic commerce research and applications, 11(3), 245, 241-252. Kim, J. B. (2012). An empirical study on consumer first purchase intention in online shopping: Integrating initial trust and TAM. Journal of Electron Consumer Research, 12, 125-150 Kong, W., Harun, A., Sulong, R. S., & Lily, J. (2014). The influence of consumer' perception of green products on green purchase intention. International Journal of Asian Social Science, 4(8,) 942-939. King, B. (2012). Survey finds consumers distrust green claims. www.sustainablebrands.com/news_and_ views/articles/survey-finds consumersdistrust-green-claimsnvc.nl/news/item/consumers-donot- trustgreenproduct-claim-survey-says/. Retrieved on 20/3/2014. Kipling, R. (1988). The elephant’s child in Ellis, T.J & Levy, Y. (2008). Framework of problem-based research: A guide for novice researchers on the development of a research- worthy problem informing science. The International Journal of EmergingTrancdiscipline, 11. Knight, A. J. (2005) Differential effects of perceived and objective knowledge measures on perceptions of biotechnology agrobioforum. Journal of Agro biotechnology Management and Economic, 8(4), 221-227. Knight, Y. W., & Messer, B. L. (2012). Environmental concern in cross-national perspective: The effects of affluence, environmental degradation, and world society, social science. Quarterly, 93(2,) 521-537. Kollmuss, A., & Agyeman, J. (2002). Mind the Gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239-260. Kotler, A. (2004). Principles of Marketing. 10th edition, Pearson Education, Inc. New Jersey. Kotler, P., & Keller, K.L (2009). Marketing Management. 13th ed. New Jersey: Pearson/Prentice-Hall. Kotler , P., & Armstrong, G. (2009). Principles of marketing. Prentice Hall. Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30, 607-610 Kumar, R., Philip, P. J., & Sharma, C. (2014). Attitude-value construct: A review of green buying behaviour. Pacific Business Review International, 6(8), 25-30. Kumar, R. (2011). Research Methodology. A step - by- step guide for beginners. 3rd ed. Sage Publications Ltd. 1 Oliver's Road London ECIY 1SP. 209. Kumar, A. (2010). Knowledge management and new generation of libraries information services: A concepts. International Journal of Library and Information Science, 1(2), 24-30. Kushwaha, T. L., & Venkatesh S. (2007a). Single channel vs multichannel customers: Determinants and value to retailers. Working paper, Texas A & M University, College Station, TX 77845. Kumar, A., & Ali, A. (2011). Analysing the factors affecting consumer awareness on organic foods in India. Cantre food and agribusiness management. Indian. Institute of Management. Symposium ID: 282. Krosnick, J.A., & Fabrigar, L. R. (1997). Designing rating scales for effective in survey. In Lyberg, L., Bumer,P., Collins, M. De Leeuw, Dippo, C, Schwarz . H &Trewin. D., ed.Survey Measurement and Process Quality. New York; John Wiley and Son. Inc. Kwek, C. L.,Tan, H. P., & Lau, T. (2010). Investigating the shopping orientations on online purchase intention in E-commerce environment: A Malaysian study Journal of Internet Banking and Commerce, 15(2), 1-22. Laroche, M., Bergerom, J., & Barbaro- Forleo, G (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing. 18, 503-520. Lavrakas, P.J. (2008). Encyclopedia of Survey Research Methods. Thousand Oaks CA: Sage Publications. Lee, K., & Shin, D. (2008). Consumer’responses to corporate social responsibility activities : The linkage between increased awareness and purchase intention Public Relation Review, 36(2), 193-195. Lee, C. H., Ling, H. Y., Yeow, J. A., Hasan., & Arif, M. (2012). The influence of green consumption cognition of consumers on behavioural intention. A Journal of Management, 6(26), 7888-7895. Lee, P. M., & Quazi, H. A. (2001). A methodology for developing a self - assessment tool to measure quality performance in organizations. International Journal of Quality Reliability Management, 18, 118-141. Lee, K. (2008). Opportunities for green marketing: Young consumers. Marketing Intelligence & Planning, 26(6), 573-586. Lee, Y., Choi, J., Kim, M., Ann, Y., & Katz-Gerro, T. (2012). Explaining proenvironmental behaviours with environmentally relevant variables : A Survey in Korea, Asian Journal Business Management 11, 6(29), 8677-8690. Lee, M. C. C. (2015).The impacts of green claims on coffee consumers' purchase intention. British Food Journa, 117, 1-21. Leslie, T. F. (2010). Identification and differential of urban centers in phoenix through a multi-creteria kernel-density approach. International Regional Science Review, 33(2) 205-235 Leeraphong, A., & Mardjo, A. (2013).Trust and risk in purchase intention through online social network: A focus group study of facebook in Thailand. Journal of Economics, Business and Management, 1(4), 314–318. Leonidou, L. C., & Leonidou, C. N. (2011). Determinants and outcomes of consumer environmentally friendly attitudes and behaviour, Journal of Marketing Management, 26 (13/14), 1319-44. Liang, Q., & Chaipoopirutana, S. (2014). A study of factors affecting consumers attitude toward intention to purchase green electronic products at an IT mall in Beijing. China.International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR’14) Phuket. Lien, C., Huang, C., & Chang, H. (2012). The influence of green consumption cognition of consumers on behavioural intention - A case study of the restaurant service industry. African Journal of Business Management, 6(26), 7888–795. Lei, P., & Wu, Q. ((2007). Introduction to structural equation modeling: Issues and practical considerations. Instructional topics in educational measurement Fall, 2007. Lim, Y. M., Yap, C. S., & Lee, T. H. (2011). Intention to shop online : A study of Malaysian baby boomers, African Journal OF Business Management. 5(5), 1711–1717 Lin, M., & F. Chiang, (2010).The influence of store environment on perceived experiential value and behavior intention. Asia Pacific Management Review 15(2), 281-299. Lindenberg, S., & Steg, L. (2007). Normative gain and hedonic goal Frames guiding environmental behaviour, Journal of Social Issues, 63(1), 117–137. Ling, C.Y. (2013). Consumers purchase intention of green products: An investigation of the drivers and moderating variable, Elixir International Journal. Marketing Management. 57A. 14503–14509. Lu, T, K., Majid, N.F. N., Harun, N. H., & Othman, N. (2014). Assessing the variables that influence the intention of green purchase. Proceeding of the social sciences research ICSSR. htt://worldconference.nt. 27-37. Luck, D., & Rubin, R. (1987). Marketing Research. Englewood Cliffs: New Jersey. Prentice-Hall International. MacCallum, R. C., Roznowski, M., & Necowitz, L. B. (1992). Model modifications in covariance structure analysis: The problem of capitalization on chance. Psychological Bulletin, 111, 490-504. MacCallum, R. C., & Austine, J. L. (2000). Applications of structural equation modeling in psychological research. Annual Review of Psychology, 51, 201- 239. Manafi, M., A., Hooman, R., Hojabri, E., & Borousan, P. K. (2011).The effect of perception on green purchasing behavior in Iran, International Conference of Management, Penang, paper No 135, IJCRB Journal,3(7),769 -781. Malhotra, N. K., Hall, J., Shaw, M., & Oppenheim. P, (2006). Marketing research: an applied orientation 3rd ed. French Forest. Prentice Hall. Maiyaki, A. A., & Mokhtar, S. S . M. (2011b). Determinants of consumer behavioural intention in Nigerian Commercial Banks. Intentional Confrence on Business & Economics Research. Kuching- Sarawak. Martin, B., & Simmintiras, A. (1994). Determination of green purchase behaviour A review of the literature and an agenda for further research, in marketing: Unity and diversity. Proceedings of the 1994 Marketing Educators Group Conference, 42, 628–637. Maya, R. S., López-López, I., & Munuera, J. L. (2011). Organic food consumption in Europe: International segmentation based on value system differences. Ecological Economics, 70(10), 1767–1775. Mayer, J. D. (1999). Emotion intelligence: Popular or scientic pyschology? APA Monitor, 30, 50. Mahesh, N., & Ganapathi, R.(2012). Influence of consumer's socio-economic characteristics and attitude on purchase intention of green products. International Journal of Business and Management, 4 (5), 33-37. Maignan, I., & Ferrell, O.C. (2004). In Rettab, B., Brik, B. A., & Mellahi, K. (2008). A study of management perceptions of the impact of corporate social responsibility on organizational performance in emerging economics: The case of Dobai. Journal of Business Ethics. 10551-0004-9. McMillan, J. H., & Schumacher, S. (1993). Research in Education: A Conceptual Understanding. New York: HaprerCollins. Mansor, N., Yahaya, S. N., Nizam, N. Z., & Aman, O. (2011). Consumers acceptance towards green technology in automotive industries, (icm), Marketing. Journal of Business Ethics, 29(3), 239-251. McPhail, J. (2000). Research Methodology: Study book 2. The University of Southern Queenland, Toowoomba. Australian. Mei, O. J., Ling, K., O., & Piew. T. H. (2012). The determinants of green purchase intention among Malaysian consumers. Asian Social Science 38, 246-262. Menahem, H. O., Boxer, I., & Rekettye, G. (2010). The influence of ecological awareness, price and psychological wellbeing as main dimensions of senior citizens' green sheltered housing buying intentions. International Journal of Business Performance Management 12(1), 86-101. Mengli, M. (2007). A study on factors affecting consumers' attitude towards online shopping and online shopping intention in Bangkok, Thailand. Proceedings of the 7th International Conference on Innovation and Management. 1847-1853 Michaelidou, N, & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(2), 163–170. Mishra, P., & Sharma, P. (2012). Green marketing challenges and opportunities for business. Journal of Marketing Communication, 8(1) 35-41 Miles, A., McManus, C., Feinmann, C., Glover, E., Harrison, S., & Pearce, S. (2001). The factor's structure of the BDI in facial pain and chronic pain patients: A comparison of two models using confirmatory factor analysis. British Journal of Health Psychology, 6, 179-196. Miller, M., B. (1995). Coefficient Alpha: A basic introduction from the perspective of classical test theory and structural equation modeling. 2(3), 255-273. Moradi, H., & Zarei, A. (2011). The impact of brand equity on purchase intention and brand preference-the moderating effects of country of origin image. Australian Journal of Basic and Applied Sciences, 5(3), 539–545. Morales, L. (2010). Green behaviour common in US, but not increasing. Gallup. Retrieved from http://www.gallup.com/poll/127292/Green behaviourscommon-not-increasing.Aspx. Mostafa, M. M. (2007). Gender differences in Egyptian consumers' green purchase behaviour: The effects of environmental knowledge, concern and attitude International Journal of Consumer Studies, 31, 220-229. Morgan, R., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. Muaz, J. M., (2013). Practical Guidelines for conducting research. Summarizing good press practice in line with DCED Standard. Mueller, R., O. (1997). Basic principles of structural equation modeling: An introduction to LISREL and EQS. New York, Springer. Mulaik, S. A., James, L. R., Alstine, J. V., Bennet, N., Lind, S., & Stilwell,C. D. (1989). Evaluation of goodness in- fit indices for Structural equation models. Psychological Bulletin, 105,403-45. Myung, E., McClaren, A. & Li, L.(2012). Environmental related research in scholarly hospitable journals: Current status and future opportunities. International Journal of Hospitablity Management. Elsevier, 31, 1264-1275. Nanna, M., J., & Sawilowsky, S., S. (1998). Analysis of Likert scale data in disability and medical rehabilitation research. Psychological Methods, 3, 55–67. Nasir, V. A., & Karayaya, F. (2013). Underlying motivations of organic food purchase intentions. Agribusiness. 10.1002/agr.21363. Norway. Nunnally, J. C. (1970). Introduction to Psychological Measurement. New YorkMcGraw-Hill. Nunnally, J., C., & Bernstein, I. L. (1994). Psychometric theory. 3rd ed. (McGraw-Hill, NewYork. Neuman, W. L. (2007). Basics of Social Research. Qualitative and Quantitative Approaches, (BookZa.org.) Pdf. Pearson Education. Inc. Newkirk, H., & Lederer, A. (2006). The effectiveness of strategic information systems planning under environmental uncertainty. Information and management, 43(4), 481-501. Ng, S., & Paladino, A. (2009). Examining the influences of intention to purchase green mobile phones among young consumers: An empirical analysis. ANZMAC, 1-8. Ngwakwe, C. C. (2008). Environmental responsibility and firm performance : Evidence from Nigeria. World Academy of Science, Engineering and Technology. 22–29. Nigerian Property Development Report, 2012-2015. NewsletterEnvironmentalleader. http://.www.environmentalleader.com/2012/03/28 consumers-dont-trust-green-product-claims-surveysays. Retrieved 20/3/2014 Nigeria Environmental Issues. http://ngenvirons,blospot.com. Retrieved 3/17/2013 Nik Mat, N, K. (2012) .Questionnaire design. Unpublished. Nidumolu, R., Prahalad, C., K., & Rangaswami, M., R. (2009). Why sustainability is now a key driver of innovation. Harvard Business Review, 87(9), 57-64. Nonaka, I., & Konno, N. (1998). The concept of building a foundation for knowledge creation. California Management Review, 40(3), 40-45. Nwafor. J. C. (2007). Global climate change. The drivers of multiple causes of intensity in Sub-Sahara African, International Conference on Climate Change and Eco.Sustainability. htt://econpapers.repec.org/REPEC:wuwppe.0501001. Retrieved 24/10/2013. Numraktrakul, P., Ngarmyarn, A., & Panichpathom, S. (2011). Factors affecting green housing purchase, 1–11. www.wbiconpro.com/508Atcharawan. pdf. Retrieved 9/10/2013. Nwankwo, G.O. (1991). Bank management: Principles and practice, Malthouse Press Limited, Lagos. Nwankwo, J. N., & Irrechukwu, D. O. (1981). Problems of environmental pollution and control in the Petroleum Industry: The Nigerian experience. In political economy of Nigeria, Claude Ake. London: Longman Press. O’Brien, R. M. (2007). A caution regarding rules of thumb for variance inflatio factor (VIF). Springer, 2007, Quality and Quantity, 41(5), 673-690 Olivová, K. (2011). Intention to buy organic food among consumers in the CzechRepublic. Unpublished Thesis. Odufuwa, B, A., Odufuwa, B. O., Ediale, O.M.,& Oriola, S. (2012). Household participation in waste disposal and management in Ijebu-Ode, Nigeria. Journal of Human Ecology, 39(3), 277-278. Odjugo, P. A. O. (2007). The impact of climate change on water resources: Global and regional analysis. The Indonesian Journal of Geography, 39, 23-41. Ohakwe, J., Nnprom, I. C., & Iwueze, I. S. (2011). Survey of attitude of residents towards environmental deterioration in Nigeria and factors influencing their willingness to participation in reducing the trend. A case of waste management. A Trend in Applied Sciences Research. 6. 154-164. Olamiyu, E. (2012). Preparing Nigerian market for green products. National Mirror 29/3.2013. Retrieved 5/19/2013. Onwumere, J., Onyemachi, O. N. D., & Kalu-Okwun, L. (2012). Analysis of the determinants of repurchase intention of soap products of an agribusiness firm in Abia State, Nigeria. Journal of Economics and Sustainable Development, 3(14), 197-204. Okafor, O. (2011). Environmental laws and factors affecting them in Nigeria. A case study of gas flaring in Nigeria. Thesis Okoroafo, S. C., & Koh, A. (2009). The impact of the marketing activities of family owned businesses. International journal of business and management 4(10), 3 Oyewole, P. (2001). Social costs of environmental justice associated with the practice of green marketing. Journal of Business Ethics, 29(3), 239-252. Olson, J., & Zanna, M. (1993). In Samarasinghe, R..(2012). Is social psychological model sufficient: Empirical research gaps for understanding green consumer attitudinal behaviour. International Journal of Advanced Research in Management and Social Sciences, 1(4), 2278-6236 Ottman, J. A. (2006). In Ottman, J. A., Stafford, E. R., & Hartman, C.(2011). Ways to improve consumer appeal for environmentally preferable products. Ottman, J, (1992). Sometimes consumers will pay more to go green, Marketing News, 26, 6-16. Ottman, J. A. (2011). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. San Francisco, CA: Berrett-Koehler Publishers. O-Nail, J. (2011). Nigeria Environmental Issues. htt://ngenvirons.blogspot.com/ Retrieved 17/3/2013. Paco, A. D., & Raposo, M. (2009).Green segmentation: An application to the Portuguese consumer market, Marketing Intelligence and Planning, 27(3) 364-379. Pallant, J. (2011). SPSS Survival Manual: A step by step guide to data analysis using SPSS. 4th Edition. Berkshire: McGraw-Hill Education. Paspalis, E. (2011). Enhancing the green purchase intention based on green marketing: An empirical study from Pakistan. American Journal of Civil Engineering and Environment, 1(4), 1-8. Paladino, A., & Ng, S. (2013). An examination of the influence on green mobile phone purchases among young business students: An empirical analysis. environmental education research, Routledge. Taylor & Francis Group, 19(1) 118-145. Prothero, A., McDonagh, P., & Dobscha, S. (2010). Is green the new black? reflections on a green commodity discourse. Journal of Macromarketing, 30, (2), 147-59. Preacher, K. J., & Hayes, .A.F. (2008). Asymptotic and resampling strategy for assessing and comparing indirect effects in multiple mediator models. Behaviour Research Methods, 40(3), 879-89. Preacher, K. J., & Selig, J. P. (2012). Advantages of Monte Carlo Confidence Intervals for indirect effects. Communication Methods and Measures, 6, 77-98. Peattie, K. (2001). Golden goose or wild goose? The hunt for the green consumer Business Strategy Environment 10,187–99 Peattie, K. (1992). Green marketing. London: Pitman. Phiphithirankarn, M. M. (2012). Investigating personal determinants effect on the purchase intention: The case of organic food products in Thailand, 1-2. Pino, G., Peluso, A. M., & Guido, G. (2012). Determinants of regular and occasional consumers’ intentions to buy organic food. Journal of Consumer Affairs, 46(1), 157-169. Pinnsonneault, A., & Kraemer, K. L. (1993). Survey research methodology in management information systems: An assessment. Journal of Management Information Systems 10(2)75-105 Pirayesh, A., Mansori, S., & Ismail, Z. M. M. (2013). The relationship between innovativeness, fashion orientation and attitudes towards purchasing an innovative, high-tech product; iphone 4. International Journal of Comtemprory business studies, 4(4), 2156-7206 Polonsky, M. J. (1994). An introduction to green marketing. In Bhatnagar, V. & Grewal, H. (2012). An environmental protection tool: Green marketing and its effect on consumer (buying) behaviour. International Journal of Emerging Research in Management and Technology. 19-23 Pornpratang, K., & Lockard, D. W. (2013). The impact of corporate social responsibility (CSR) on consumer trust and purchase intention : A case study of condominium development in Bangkok Area, (March).Proceedings. International Conference on Business,Economics and Accounting. Punitha, S., & Rahman, A. (2011). Determinants of green purchasing behaviour among Malaysian consumers. International Business Management, 5(3), 567-576. Qader, I. K. A., & Zainuddin, Y. (2010). Intention to purchase green electronic products: The consequences of perceived government legislation, media exposure and safety & health concern and the role of attitude as mediator. International Journal of Business and Management, 6(3), 240-248. Quick Pulse Green Buying, 2011-An exploration of green consumer trends _an analyst insight from Euro monitors international. http://blog.euromonitor.com quick-pulsegreen-buying-anexploration-of green-consumer-trends. html .Retrieved 4/10/2013 Ramayah, T. J., Lee, W. C., & Mohamad, O. (2010). Green product purchase intention: Some insights from a developing country. Resources, Conservation and Recycling 54(12), 1419-1427. Ragavan, N., & Mageh, R, (2013).A study on consumers' purchase intentions towards organic products. Indian Journal of Research, 2(1), 111-114. Rahbar, E., & Wahid, N. A. (2011). Investigation of green marketing tools’ effect on consumers' purchase behavior. Business Strategy Series, 12(2), 73–83. Ranjbarian, B., Sanayaei, A., Kabuli, M. R., & Hadadyan, A. (2012). An analysis of brand image, perceived quality, customer satisfaction and re-purchase intention in Iranian department stores. International Journal of Business and Management, 7(6), 40–48. Rajput, N., Kaura, R., & Khanna, A. (2014). A study of consumers’ attitude and purchase intentions towards environmental friendly products in FMCG in Indian’ International Journal of Research in Commerce, IT and Management 4(4). Rasheed, A., Farhan, M., Zahid, M., Javed, N., & Rizwan, M.. (2014). Customer’s purchase intention of counterfeit mobile phones in Pakistan. Journal of Public Administration and Governance, 4(3), 2161-7104 Rashid, R. N. A. (2009). Awareness of eco-label in Malaysia’s green marketing initiative. International Journal of Business and Management, 4(8), 132-41. Raykov, T. (1998). A method for obtaining standard errors and confidence intervals of composite reliability for congeneric items. Applied Psychological Measurement. 22, 375-385. Rezai, G., Teng, P. K., Mohamed, Z., & Shamsudin, M. N. (2013). Going green: survey of perceptions and intentions among Malaysian consumers. International Business and Management, 6(1), 104-112. Rezai, G., Mohamed, Z., Shamsudin, M. N., & Teng, P. K. (2011). Demographic and attitudinal variables associated with consumers ’ intention to purchase green produced foods in Malaysia, International Journal of Innovation Management and Technology, 2(5).401-406. Rezai, G., Teng, P. K., Mohamed, Z., & Shamsudin, M. N. (2012). Consumers’ awareness and consumption intention towards green foods. African Journal of Business Management, 6(12), 4496–4503. Reilly, T., & O'Brien, R. M. (1996). Identification of confirmatory factor analysis models of arbitrary complexity: The side-by side rule. Sociological Methods and Research, 24, 473-491 Rizwan, M., Hassan, M., & Javeed, U. (2013). Future of green products in Pakistan: An empirical study about green purchase intentions. Asian Journal of Empirical Research, 3(4),87-100 Rizwan, M., Ahmad, A., & Mehboob, N. (2013). Enhancing the green purchase intention based on green marketing : An empirical study from Pakistan, 3(2), 208–219. Rizwan, M., Mahmood, U., Siddiqui, H., & Tahir, A. (2014). An empirical study about green purchase intentions. Journal of Sociological Research. 5(11), 948-5468 Rindfleish, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008). Cross-sectional versus longitudinal survey: Concepts, findings and guidelines. Journal of Marketing Research, 45(3)261-79. Ridgon, E. E. (1995).A necessary and sufficient identification rule for structural models estimated in practice. Multivariate Behaviour Research, 30, 359-383. Roscoe, J. T. (1975). Fundamental Research Statistics for the Behavioural Sciences. 2nd ed, Holt, Rinehart and Winston, New York. Ryu, K., & H. Han. (2010). Influence of the quality of food, service, and physical environment on customer satisfaction and behavioural intention in quick casual restaurants: Moderating role of perceived price. Journal of Hospitality & Tourism Research, 34(3), 310-329. UNEP Report 2006. Niger Delta Human Development Report. Ubani, E. (2012). Barriers to Green Economy Growth EnviroNewsNigeria>>Barrierstogreenecoonmy. http/www.environewsnigeria.com/2012/11/18/ barrierstogreeneconom.Retrieved 20/8/2013 Ugochukwu, C, N. (2011). Sustainable environmental management in Niger Delta region of Nigeria: Effect of hydrocarbon pollution on local economy. PhD Thesis. 16. Urban, J., & Zverinova, I., (2009).What are the determinants of environmentally significant behaviour in the Czech Republic ? A secondary analysis of two ISSP Datasets. CUEC Working Paper. Saad, S., Shah, H., Aziz, J., Jaffari, A., Waris, S., & Ejaz, W. (2012). The impact of brands on consumer purchase intentions, Asian Journal of Business Management, 4(2), 105–110. Saad, L. (2006). Americans see environment as getting worse. Accessed 9/9/2013. http//www.gallup.com. Sanchez, M. J., & Lafuente, R. (2010). Defining and measuring environmental consciousness. Revista Internatiocional De Sociologia (RIS), 68(3): 731-755. Salkind, J. N. (2010). Encyclopedia of Research Design. DOI: Online ISBN Salim, L. (2007). Store loyalty determinants of modeling retailing in Indonesia. A structural equation modeling application. Unpublished Doctorial Thesis. Universiti Utara Malaysia. Sam, M. M. F., & Tahir, M. N. H., (2009). Website quality and consumer online purchase intention of air ticket. International Journal of Basic & Applied Sciences, 9(10), 4-9. Sadati, S. A., & Mohammadi, Y. (2012). Key values influence consumer intention towards organic food in Iran. Research Journal of Applied Sciences, Engineering and Technology, 4(14), 2055–2060. Sakthirama, V., & Venkatram, R. (2012). A structural analysis of purchase intention of organic consumers. International Journal of Management, 3(2) 401-410. Samarasinghe, R. (2012). Is social psychological model sufficient: Empirical research gaps for understanding green consumer attitudinal behaviour. Sciences Research, 6, 154-164. Sergois, D., Erifili, P., & Christo, K. (2012). Building consumer relationships with green brands. Athens Laboratory of Research in Marketing, 11362 httpwww.brand-management Sekaran, U. (2003). Research Business Methods: A skill building approach (3rd ed.).United States of America: John Wiley and Sons, Inc. Sekaran, U., & Bougie, R. (2011). Research methods for business. 5th ed. JohnWiley and Sons UK. Segars, P. E., & Grovers, V. (1993). Re-examining perceived ease of use and usefulness: A confirmatory factor analysis, MIS Quarterly, 17(4), 517- 525. Schumacker, R. E., & Lomax, R. G. (1996). A Beginner's Guide to Structural Equation Modeling, Mahwan, Lawrence, Erlbaum Associates, Inc. Inc. New Jersey. 330 Shafiq, R., Raza, I., & Zia-ur-rehman, M. (2011). Analysis of the factors affecting customers purchase intention: The mediating role of perceived value. African Journal of Business Management, 5(26), 8041–8049. Shamsollahi, A., Chong, C. W., & Nahid, N. (2013). Factors influencing on purchasebehaviour of organic foods. Journal of Human and Social ScienceResearch, 1(2), 93-104. Shabnam, S. (2013). Proposed model for predicting environmental purchase behaviours of consumers. European Academic Research, 1(4), 444-466. Shah, S. S. H. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2),105-110. Schwepker, C. H., & Cornwell, T. B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy and Marketing,10(2), 77-101.

Similar Items