Power, trust and relationship commitment in dealer-supplier relationship in Thailand automobile industry
In supplier-dealer relationships, commitment is referred to as a desire to develop a stable relationship and a willingness to make short-term sacrifices to realize long-term benefits from the relationship. Despite the many past studies conducted in the area of relationship commitment, little is kno...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
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| Online Access: | https://etd.uum.edu.my/5743/1/s91081_01.pdf https://etd.uum.edu.my/5743/2/s91081_02.pdf |
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