Factors influence online buying behavior on online shopping: A study among UUM postgraduate students

The internet has develop new distribution channel and online transaction are rapidly increasing. This has created a need to understand how the consumer perceive and effect their buying. The purpose of this dissertation is to examine if there is any particular factors that influence the consumer buyi...

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Bibliographic Details
Main Author: Su'aidah, Abdullah
Format: Thesis
Published: 2016
Online Access:https://etd.uum.edu.my/5936/1/s817829_01.pdf
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