A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene

There is an increased use of the persuasive agent in behaviour change interventions due to the agent‘s features of sociable, reactive, autonomy, and proactive. However, many interventions have been unsuccessful, particularly in the domain of oral care. The psychological reactance has been identified...

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Bibliographic Details
Main Author: Adegoke, Ojeniyi
Format: Thesis
Published: 2016
Online Access:https://etd.uum.edu.my/6029/1/s94442_01.pdf
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