A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene

A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene

There is an increased use of the persuasive agent in behaviour change interventions due to the agent‘s features of sociable, reactive, autonomy, and proactive. However, many interventions have been unsuccessful, particularly in the domain of oral care. The psychological reactance has been identified...

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Main Author: Adegoke, Ojeniyi
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
RA0421 Public health
Hygiene
Preventive Medicine
Online Access:https://etd.uum.edu.my/6029/1/s94442_01.pdf
https://etd.uum.edu.my/6029/2/s94442_02.pdf
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id my-uum-etd.6029
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Yusof, Yuhanis
Ab Aziz, Azizi
topic RA0421 Public health
Hygiene
Preventive Medicine
spellingShingle RA0421 Public health
Hygiene
Preventive Medicine
Adegoke, Ojeniyi
A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene
description There is an increased use of the persuasive agent in behaviour change interventions due to the agent‘s features of sociable, reactive, autonomy, and proactive. However, many interventions have been unsuccessful, particularly in the domain of oral care. The psychological reactance has been identified as one of the major reasons for these unsuccessful behaviour change interventions. This study proposes a formal persuasive agent model that leads to psychological reactance reduction in order to achieve an improved behaviour change intervention in oral care and hygiene. Agent-based simulation methodology is adopted for the development of the proposed model. Evaluation of the model was conducted in two phases that include verification and validation. The verification process involves simulation trace and stability analysis. On the other hand, the validation was carried out using user-centred approach by developing an agent-based application based on belief-desire-intention architecture. This study contributes an agent model which is made up of interrelated cognitive and behavioural factors. Furthermore, the simulation traces provide some insights on the interactions among the identified factors in order to comprehend their roles in behaviour change intervention. The simulation result showed that as time increases, the psychological reactance decreases towards zero. Similarly, the model validation result showed that the percentage of respondents‘ who experienced psychological reactance towards behaviour change in oral care and hygiene was reduced from 100 percent to 3 percent. The contribution made in this thesis would enable agent application and behaviour change intervention designers to make scientific reasoning and predictions. Likewise, it provides a guideline for software designers on the development of agent-based applications that may not have psychological reactance.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Adegoke, Ojeniyi
author_facet Adegoke, Ojeniyi
author_sort Adegoke, Ojeniyi
title A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene
title_short A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene
title_full A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene
title_fullStr A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene
title_full_unstemmed A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene
title_sort theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2016
url https://etd.uum.edu.my/6029/1/s94442_01.pdf
https://etd.uum.edu.my/6029/2/s94442_02.pdf
_version_ 1747828010158915584
spelling my-uum-etd.60292021-04-05T01:39:34Z A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene 2016 Adegoke, Ojeniyi Yusof, Yuhanis Ab Aziz, Azizi Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences RA0421 Public health. Hygiene. Preventive Medicine There is an increased use of the persuasive agent in behaviour change interventions due to the agent‘s features of sociable, reactive, autonomy, and proactive. However, many interventions have been unsuccessful, particularly in the domain of oral care. The psychological reactance has been identified as one of the major reasons for these unsuccessful behaviour change interventions. This study proposes a formal persuasive agent model that leads to psychological reactance reduction in order to achieve an improved behaviour change intervention in oral care and hygiene. Agent-based simulation methodology is adopted for the development of the proposed model. Evaluation of the model was conducted in two phases that include verification and validation. The verification process involves simulation trace and stability analysis. On the other hand, the validation was carried out using user-centred approach by developing an agent-based application based on belief-desire-intention architecture. This study contributes an agent model which is made up of interrelated cognitive and behavioural factors. Furthermore, the simulation traces provide some insights on the interactions among the identified factors in order to comprehend their roles in behaviour change intervention. The simulation result showed that as time increases, the psychological reactance decreases towards zero. Similarly, the model validation result showed that the percentage of respondents‘ who experienced psychological reactance towards behaviour change in oral care and hygiene was reduced from 100 percent to 3 percent. The contribution made in this thesis would enable agent application and behaviour change intervention designers to make scientific reasoning and predictions. Likewise, it provides a guideline for software designers on the development of agent-based applications that may not have psychological reactance. 2016 Thesis https://etd.uum.edu.my/6029/ https://etd.uum.edu.my/6029/1/s94442_01.pdf text eng public https://etd.uum.edu.my/6029/2/s94442_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abraham, C., & Michie, S. (2008). A taxonomy of behaviour change techniques used in interventions. Health psychology, 27(3), 379. Adams, J., Giles, E. L., McColl, E., & Sniehotta, F. F. (2014). 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