Service Quality Expectation And Perception Towards Universiti Utara Malaysia
This study was based on the SERVQUAL Model of Parasuraman, Zeithaml and Berry (1985,1988). Its main intention was to evaluate the gap between the expectation and perception and also the satisfaction of UUM students towards the supportive facilities of the university. The study showed that there was...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2002
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| Online Access: | https://etd.uum.edu.my/617/1/MOHD._JAMIL_B._MOHD._NOOR.pdf https://etd.uum.edu.my/617/2/1.MOHD._JAMIL_B._MOHD._NOOR.pdf |
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