Determinants of brand loyalty in public higher education institutions in Malaysia: The mediating role of emotional brand attachment
Globalization has created countless opportunity and challenges for Malaysia Higher Education’s Institutions. In order to be competitive, these institutions need to adopt innovative ways of branding their institutions. One such strategy is by understanding and recognizing the new affective determinan...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | eng |
| منشور في: |
2016
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/6297/1/s94464_01.pdf |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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