Factors influencing consumers' attitude towards online advertising

Consumers’ attitude is the most important attribute that determines the success of any online advertisement. It is considered as one of the crucial influential indicators of advertising effectiveness which will subsequently influence consumers’ purchase behaviour. The purpose of this study is to inv...

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Bibliographic Details
Main Author: Tey, Hwa Jiun
Format: Thesis
Published: 2016
Online Access:https://etd.uum.edu.my/6413/1/s819764_01.pdf
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