The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions

Tourism and Hospitality attributes play a crucial role in predicting Nation-Brand Image (NBI) formation, National Identity (NI), Behavioural Intention (BI) and consumer experiential consumption. However, study on the relation of Tourism and Hospitality attributes and NBI in the context of emerging n...

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Bibliographic Details
Main Author: Handayani, Bintang
Format: Thesis
Published: 2016
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