The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions

The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions

Tourism and Hospitality attributes play a crucial role in predicting Nation-Brand Image (NBI) formation, National Identity (NI), Behavioural Intention (BI) and consumer experiential consumption. However, study on the relation of Tourism and Hospitality attributes and NBI in the context of emerging n...

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Main Author: Handayani, Bintang
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
HF5549-5549.5 Personnel Management
Employment
Online Access:https://etd.uum.edu.my/6453/1/s93158_01.pdf
https://etd.uum.edu.my/6453/2/s93158_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Rashid, Basri
topic HF5549-5549.5 Personnel Management
Employment
spellingShingle HF5549-5549.5 Personnel Management
Employment
Handayani, Bintang
The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
description Tourism and Hospitality attributes play a crucial role in predicting Nation-Brand Image (NBI) formation, National Identity (NI), Behavioural Intention (BI) and consumer experiential consumption. However, study on the relation of Tourism and Hospitality attributes and NBI in the context of emerging nation is still limited. Thus, this thesis aims to empirically examine the tourists‘ post-visit experience in forming NBI and BI. This research employs a quantitative approach with a small amount of supporting data from qualitative technique (interviews). Thirty interviews were performed followed by a field survey. A survey of 384 international tourists at three destinations in Indonesia, namely Bali, Yogyakarta and Jakarta, was conducted to test the research hypotheses. The findings reveal that there are significant relationships between heritage, service and hospitality, and natural attractions with BI. The result also showed that service and hospitality and natural attractions are significantly related to NBI formation while heritage is a significant predictor for NI. As for the indirect relationship between tourism and hospitality attributes and NBI, the relationships of services and hospitality and natural attractions are partially mediated by cultural homogeneity. Similarly, NBI partially mediates the relationships of heritage, service and hospitality and natural attractions and BI. Overall, the research framework demonstrates its validity as a research model. The framework offers a working definition and a tool for conceptualising and establishing NBI. The theoretical implication of this research is that it extends the Keller‘s theory of brand image, by adding the place-marketing and place-branding domains, and nation marketing. In particular, this research also adds a new research context of Indonesia‘s tourism and hospitality attributes and NBI. It is recommended that future study in this area should utilise different study context and different types of respondents. In addition, other empirical technique such as the structural equation modelling (SEM) and a qualitative approach i.e. phenomenology or an ethnographic may be employed to add robustness and to enrich research findings.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Handayani, Bintang
author_facet Handayani, Bintang
author_sort Handayani, Bintang
title The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
title_short The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
title_full The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
title_fullStr The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
title_full_unstemmed The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
title_sort influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
granting_institution Universiti Utara Malaysia
granting_department Ghazali Shafie Graduate School of Government
publishDate 2016
url https://etd.uum.edu.my/6453/1/s93158_01.pdf
https://etd.uum.edu.my/6453/2/s93158_02.pdf
_version_ 1747828080436576256
spelling my-uum-etd.64532021-04-05T02:30:35Z The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions 2016 Handayani, Bintang Rashid, Basri Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government HF5549-5549.5 Personnel Management. Employment Tourism and Hospitality attributes play a crucial role in predicting Nation-Brand Image (NBI) formation, National Identity (NI), Behavioural Intention (BI) and consumer experiential consumption. However, study on the relation of Tourism and Hospitality attributes and NBI in the context of emerging nation is still limited. Thus, this thesis aims to empirically examine the tourists‘ post-visit experience in forming NBI and BI. This research employs a quantitative approach with a small amount of supporting data from qualitative technique (interviews). Thirty interviews were performed followed by a field survey. A survey of 384 international tourists at three destinations in Indonesia, namely Bali, Yogyakarta and Jakarta, was conducted to test the research hypotheses. The findings reveal that there are significant relationships between heritage, service and hospitality, and natural attractions with BI. The result also showed that service and hospitality and natural attractions are significantly related to NBI formation while heritage is a significant predictor for NI. As for the indirect relationship between tourism and hospitality attributes and NBI, the relationships of services and hospitality and natural attractions are partially mediated by cultural homogeneity. Similarly, NBI partially mediates the relationships of heritage, service and hospitality and natural attractions and BI. Overall, the research framework demonstrates its validity as a research model. The framework offers a working definition and a tool for conceptualising and establishing NBI. The theoretical implication of this research is that it extends the Keller‘s theory of brand image, by adding the place-marketing and place-branding domains, and nation marketing. In particular, this research also adds a new research context of Indonesia‘s tourism and hospitality attributes and NBI. It is recommended that future study in this area should utilise different study context and different types of respondents. In addition, other empirical technique such as the structural equation modelling (SEM) and a qualitative approach i.e. phenomenology or an ethnographic may be employed to add robustness and to enrich research findings. 2016 Thesis https://etd.uum.edu.my/6453/ https://etd.uum.edu.my/6453/1/s93158_01.pdf text eng public https://etd.uum.edu.my/6453/2/s93158_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia American Marketing Association Dictionary . (2012, September). 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