The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
Tourism and Hospitality attributes play a crucial role in predicting Nation-Brand Image (NBI) formation, National Identity (NI), Behavioural Intention (BI) and consumer experiential consumption. However, study on the relation of Tourism and Hospitality attributes and NBI in the context of emerging n...
محفوظ في:
المؤلف الرئيسي: | Handayani, Bintang |
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التنسيق: | أطروحة |
اللغة: | eng eng |
منشور في: |
2016
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الموضوعات: | |
الوصول للمادة أونلاين: | https://etd.uum.edu.my/6453/1/s93158_01.pdf https://etd.uum.edu.my/6453/2/s93158_02.pdf |
الوسوم: |
إضافة وسم
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