An exploratory study on social engagement using Facebook among hotel operators in Malaysia
The use of social media has changed the way communication and interaction with each other and also with business companies such as how hotel industries take place. Currently, social media is the main tool in hotel industry in facilitating the marketing besides being used in engaging with customers....
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2016
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| Online Access: | https://etd.uum.edu.my/6530/1/s813676_01.pdf https://etd.uum.edu.my/6530/2/s813676_02.pdf |
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