Customers' awareness towards intention to purchase halal cosmetic products among UUM students

The main objective of this study is to investigate the intention of customer in purchasing halal cosmetic products through the students of Universiti Utara Malaysia. This study attempts to determine that there are four factors which can influence the intention to purchase halal cosmetic products: a...

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Bibliographic Details
Main Author: Atikah, Zainal Ariffin
Format: Thesis
Language:eng
eng
Published: 2017
Subjects:
Online Access:https://etd.uum.edu.my/6974/1/s820116_01.pdf
https://etd.uum.edu.my/6974/2/s820116_02.pdf
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