Customers' awareness towards intention to purchase halal cosmetic products among UUM students

The main objective of this study is to investigate the intention of customer in purchasing halal cosmetic products through the students of Universiti Utara Malaysia. This study attempts to determine that there are four factors which can influence the intention to purchase halal cosmetic products: a...

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Main Author:	Atikah, Zainal Ariffin
Format:	Thesis
Language:	eng eng
Published:	2017
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/6974/1/s820116_01.pdf https://etd.uum.edu.my/6974/2/s820116_02.pdf
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id	my-uum-etd.6974
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohd Fauzi, Waida Irani Mohd Mokhtar, Sany Sanuri
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Atikah, Zainal Ariffin Customers' awareness towards intention to purchase halal cosmetic products among UUM students
description	The main objective of this study is to investigate the intention of customer in purchasing halal cosmetic products through the students of Universiti Utara Malaysia. This study attempts to determine that there are four factors which can influence the intention to purchase halal cosmetic products: attitudes, subjective norms, perceived behavioral control and brand awareness. Questionnaires have been distributed to collect feedback from the university students in this study while descriptive statistics and the Statistical Package for Social Sciences (SPSS) version 22 have been used to investigate the data collected. All items in this study have produced reliable results when tested for internal consistency reliability using the Cronbach's alpha test. Other than that, the Pearson's correlation analysis was used in this research to analyze the relationship between the independent and dependent variables. The results showed that there is a positive relationship between the four factors and the intention to purchase halal cosmetic products.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Atikah, Zainal Ariffin
author_facet	Atikah, Zainal Ariffin
author_sort	Atikah, Zainal Ariffin
title	Customers' awareness towards intention to purchase halal cosmetic products among UUM students
title_short	Customers' awareness towards intention to purchase halal cosmetic products among UUM students
title_full	Customers' awareness towards intention to purchase halal cosmetic products among UUM students
title_fullStr	Customers' awareness towards intention to purchase halal cosmetic products among UUM students
title_full_unstemmed	Customers' awareness towards intention to purchase halal cosmetic products among UUM students
title_sort	customers' awareness towards intention to purchase halal cosmetic products among uum students
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2017
url	https://etd.uum.edu.my/6974/1/s820116_01.pdf https://etd.uum.edu.my/6974/2/s820116_02.pdf
_version_	1747828138820239360
spelling	my-uum-etd.69742021-05-02T02:07:19Z Customers' awareness towards intention to purchase halal cosmetic products among UUM students 2017 Atikah, Zainal Ariffin Mohd Fauzi, Waida Irani Mohd Mokhtar, Sany Sanuri School of Business Management School of Business Management HF5415.33 Consumer Behavior. The main objective of this study is to investigate the intention of customer in purchasing halal cosmetic products through the students of Universiti Utara Malaysia. This study attempts to determine that there are four factors which can influence the intention to purchase halal cosmetic products: attitudes, subjective norms, perceived behavioral control and brand awareness. Questionnaires have been distributed to collect feedback from the university students in this study while descriptive statistics and the Statistical Package for Social Sciences (SPSS) version 22 have been used to investigate the data collected. All items in this study have produced reliable results when tested for internal consistency reliability using the Cronbach's alpha test. Other than that, the Pearson's correlation analysis was used in this research to analyze the relationship between the independent and dependent variables. The results showed that there is a positive relationship between the four factors and the intention to purchase halal cosmetic products. 2017 Thesis https://etd.uum.edu.my/6974/ https://etd.uum.edu.my/6974/1/s820116_01.pdf text eng public https://etd.uum.edu.my/6974/2/s820116_02.pdf text eng public other masters Universiti Utara Malaysia Ajzen, I. (1988). Attitude, Personality, and Behavior. Open University Press, Milton Keynes. Buckingham. Ajzen, I. (1991). The Theory of Planned Behavior.Organizational Behavior and Human Decision Processes, 50, 179-211. Ajzen, I. (2005). Attitudes, personality, and behavior. (2nd ed.). Milton-Keynes, England: Open University Press (McGraw-Hill). 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Customers' awareness towards intention to purchase halal cosmetic products among UUM students

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