The influence of social media on online consumer purchase intention

Social media have generated a huge buzz in today’s world. Internationally, Internet users now spend more than four and a half hours per week on social networking sites, the more time they spend on email. They cause a paradigm shift in how people interact and connect with each other and how they expr...

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Bibliographic Details
Main Author: Shirly, Ng
Format: Thesis
Published: 2017
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