The influence of social media on online consumer purchase intention
Social media have generated a huge buzz in today’s world. Internationally, Internet users now spend more than four and a half hours per week on social networking sites, the more time they spend on email. They cause a paradigm shift in how people interact and connect with each other and how they expr...
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| Format: | Thesis |
| Language: | eng eng |
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2017
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| Online Access: | https://etd.uum.edu.my/6979/1/s818863_01.pdf https://etd.uum.edu.my/6979/2/s818863_02.pdf |
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