The influence of social media on online consumer purchase intention

Social media have generated a huge buzz in today’s world. Internationally, Internet users now spend more than four and a half hours per week on social networking sites, the more time they spend on email. They cause a paradigm shift in how people interact and connect with each other and how they expr...

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主要作者: Shirly, Ng
格式: Thesis
语言:eng
eng
出版: 2017
主题:
在线阅读:https://etd.uum.edu.my/6979/1/s818863_01.pdf
https://etd.uum.edu.my/6979/2/s818863_02.pdf
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