Drivers of key performance indicators achievement and its mediating effect on salesforce intention to retain in the banking industry
Personal selling has become a core strategy of banks’ competitiveness.The key success of personal selling is the imperative role of the salesforce in delivering quality sales of banking products and services and achieving individual Key Performance Indicator (KPI). KPI is a new performance measurem...
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| Format: | Thesis |
| Language: | eng eng |
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2017
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| Online Access: | https://etd.uum.edu.my/7141/1/s93129_01.pdf https://etd.uum.edu.my/7141/2/s93129_02.pdf |
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