Selection Decision and Loyalty Among Islamic Bank Customers.
The research studies on customer loyalty and bank selection decision particularly among Islamic bank customers. This study involved customers using the Islamic banking services at Bank Islam Malaysia Berhad (BIMB), Bank Muamalat Malaysia Berhad and Bank Kerjasama Rakyat Berhad in Alor Setar, Kedah....
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/72/1/bidayatul_akmal.pdf |
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