Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context

This study aims to investigate the effect of Market Orientation (MO), Entrepreneurial Orientation (EO), Learning Orientation (LO) and Performance (P). The study was greatly motivated by the inconsistent findings and the gaps indicated in the contemporary literature regarding those relationships. Fir...

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Bibliographic Details
Main Author: Arshad, Muhammad Hassan
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
Online Access:https://etd.uum.edu.my/7283/1/s819216_01.pdf
https://etd.uum.edu.my/7283/2/s819216_02.pdf
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