Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context

Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context

This study aims to investigate the effect of Market Orientation (MO), Entrepreneurial Orientation (EO), Learning Orientation (LO) and Performance (P). The study was greatly motivated by the inconsistent findings and the gaps indicated in the contemporary literature regarding those relationships. Fir...

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Main Author: Arshad, Muhammad Hassan
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
HB615-715 Entrepreneurship
Risk and uncertainty
Property
Online Access:https://etd.uum.edu.my/7283/1/s819216_01.pdf
https://etd.uum.edu.my/7283/2/s819216_02.pdf
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id my-uum-etd.7283
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Othman, Maha Mohammed Yusr
Gbadebo, Salimon Maruf
topic HB615-715 Entrepreneurship
Risk and uncertainty
Property
spellingShingle HB615-715 Entrepreneurship
Risk and uncertainty
Property
Arshad, Muhammad Hassan
Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context
description This study aims to investigate the effect of Market Orientation (MO), Entrepreneurial Orientation (EO), Learning Orientation (LO) and Performance (P). The study was greatly motivated by the inconsistent findings and the gaps indicated in the contemporary literature regarding those relationships. First there were contradictory findings between EO and Performance, MO and Performance and LO and Performance relationships. Second, the three strategies; MO, EO and LO were not investigated together within the context of Small and Medium Enterprises (SMEs). Data were collected from SMEs operating in the Punjab Province, Pakistan. By using questionnaire survey, and a random sampling was used for sample selection. 380 questionnaires were distributed to SME owner/managers but only 330 of them were returned, giving a response rate of 83 percent. Only 318 useable questionnaires were used for further analysis. The findings revealed that EO, MO and LO were significantly related to performance. The findings of this study provided significant insights for both managers and researchers to further understand the effects of implemented strategies on performance. Finally, limitations of study and necessary recommendations for future research were discussed.
format Thesis
qualification_name masters
qualification_level Master's degree
author Arshad, Muhammad Hassan
author_facet Arshad, Muhammad Hassan
author_sort Arshad, Muhammad Hassan
title Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context
title_short Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context
title_full Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context
title_fullStr Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context
title_full_unstemmed Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context
title_sort effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the pakistan context
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2018
url https://etd.uum.edu.my/7283/1/s819216_01.pdf
https://etd.uum.edu.my/7283/2/s819216_02.pdf
_version_ 1747828188486041600
spelling my-uum-etd.72832021-08-09T04:34:44Z Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context 2018 Arshad, Muhammad Hassan Othman, Maha Mohammed Yusr Gbadebo, Salimon Maruf Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HB615-715 Entrepreneurship. Risk and uncertainty. Property This study aims to investigate the effect of Market Orientation (MO), Entrepreneurial Orientation (EO), Learning Orientation (LO) and Performance (P). The study was greatly motivated by the inconsistent findings and the gaps indicated in the contemporary literature regarding those relationships. First there were contradictory findings between EO and Performance, MO and Performance and LO and Performance relationships. Second, the three strategies; MO, EO and LO were not investigated together within the context of Small and Medium Enterprises (SMEs). Data were collected from SMEs operating in the Punjab Province, Pakistan. By using questionnaire survey, and a random sampling was used for sample selection. 380 questionnaires were distributed to SME owner/managers but only 330 of them were returned, giving a response rate of 83 percent. Only 318 useable questionnaires were used for further analysis. The findings revealed that EO, MO and LO were significantly related to performance. The findings of this study provided significant insights for both managers and researchers to further understand the effects of implemented strategies on performance. Finally, limitations of study and necessary recommendations for future research were discussed. 2018 Thesis https://etd.uum.edu.my/7283/ https://etd.uum.edu.my/7283/1/s819216_01.pdf text eng public https://etd.uum.edu.my/7283/2/s819216_02.pdf text eng public masters masters Universiti Utara Malaysia Abbasi, E., Akbari, M., & Tajeddini, K. (2015). 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