An empirical studies of purchasing intention towards halal food among non-muslim consumers

The concept of halal has not been a major element among non-Muslim consumers, even for those who have lived in an Islamic country all their lives. Non-Muslim consumers lack the knowledge on the true meaning of halal food and view the concept only as a requirement for the Muslim. This has led them to...

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Bibliographic Details
Main Author: Ahmad Farid, Mohamad Suib
Format: Thesis
Published: 2017
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