An empirical studies of purchasing intention towards halal food among non-muslim consumers

The concept of halal has not been a major element among non-Muslim consumers, even for those who have lived in an Islamic country all their lives. Non-Muslim consumers lack the knowledge on the true meaning of halal food and view the concept only as a requirement for the Muslim. This has led them to...

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Main Author:	Ahmad Farid, Mohamad Suib
Format:	Thesis
Language:	eng eng
Published:	2017
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7313/1/s820996_01.pdf https://etd.uum.edu.my/7313/2/s820996_02.pdf
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id	my-uum-etd.7313
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohd Fauzi, Waida Irani Md Isa, Normalisa
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Ahmad Farid, Mohamad Suib An empirical studies of purchasing intention towards halal food among non-muslim consumers
description	The concept of halal has not been a major element among non-Muslim consumers, even for those who have lived in an Islamic country all their lives. Non-Muslim consumers lack the knowledge on the true meaning of halal food and view the concept only as a requirement for the Muslim. This has led them to ignore the advantages that could be obtained from purchasing halal food. Thus, the objective of the research is to explore whether attitude, subjective norm, perceived behavioral control and knowledge influenced the intention to purchase halal food among non-Muslim consumers in Malaysia. A survey was conducted in Klang Valley where 427 non-Muslim respondents clicked and answered a structured questionnaire via SurveyMonkey to gather the related information. Based on the multiple linear regression analysis, attitude, subjective norm and knowledge significantly influenced the intention to purchase halal food, while perceived behavioral control did not significantly influence the intention to purchase. The research findings indicated that non-Muslim individuals were inclined to purchase halal food when they knew or were informed by their peers on the true meaning of halal. Therefore, entrepreneurs, manufacturers and marketers must create an effective strategy to educate the existing non-Muslim customers in Malaysia as a preparation to attract non- Muslim consumers globally.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Ahmad Farid, Mohamad Suib
author_facet	Ahmad Farid, Mohamad Suib
author_sort	Ahmad Farid, Mohamad Suib
title	An empirical studies of purchasing intention towards halal food among non-muslim consumers
title_short	An empirical studies of purchasing intention towards halal food among non-muslim consumers
title_full	An empirical studies of purchasing intention towards halal food among non-muslim consumers
title_fullStr	An empirical studies of purchasing intention towards halal food among non-muslim consumers
title_full_unstemmed	An empirical studies of purchasing intention towards halal food among non-muslim consumers
title_sort	empirical studies of purchasing intention towards halal food among non-muslim consumers
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2017
url	https://etd.uum.edu.my/7313/1/s820996_01.pdf https://etd.uum.edu.my/7313/2/s820996_02.pdf
_version_	1747828194859286528
spelling	my-uum-etd.73132021-04-28T03:35:44Z An empirical studies of purchasing intention towards halal food among non-muslim consumers 2017 Ahmad Farid, Mohamad Suib Mohd Fauzi, Waida Irani Md Isa, Normalisa School of Business Management School of Business Management HF5415.33 Consumer Behavior. The concept of halal has not been a major element among non-Muslim consumers, even for those who have lived in an Islamic country all their lives. Non-Muslim consumers lack the knowledge on the true meaning of halal food and view the concept only as a requirement for the Muslim. This has led them to ignore the advantages that could be obtained from purchasing halal food. Thus, the objective of the research is to explore whether attitude, subjective norm, perceived behavioral control and knowledge influenced the intention to purchase halal food among non-Muslim consumers in Malaysia. A survey was conducted in Klang Valley where 427 non-Muslim respondents clicked and answered a structured questionnaire via SurveyMonkey to gather the related information. Based on the multiple linear regression analysis, attitude, subjective norm and knowledge significantly influenced the intention to purchase halal food, while perceived behavioral control did not significantly influence the intention to purchase. The research findings indicated that non-Muslim individuals were inclined to purchase halal food when they knew or were informed by their peers on the true meaning of halal. Therefore, entrepreneurs, manufacturers and marketers must create an effective strategy to educate the existing non-Muslim customers in Malaysia as a preparation to attract non- Muslim consumers globally. 2017 Thesis https://etd.uum.edu.my/7313/ https://etd.uum.edu.my/7313/1/s820996_01.pdf text eng public https://etd.uum.edu.my/7313/2/s820996_02.pdf text eng public other masters Universiti Utara Malaysia Adams, I. A. (2011). Globalization: Explaining the dynamics and challenges of the halal food surge. Intellectual Discourse, 19(1), 123. Aiedah Abdul Khalek, & Sharifah Hayaati Syed Ismail. (2015). Why Are We Eating Halal – Using the Theory of Planned Behavior in Predicting Halal Food Consumption among Generation Y in Malaysia. International Journal of Social Science and Humanity, 5(7), 608–612. https://doi.org/10.7763/IJSSH.2015.V5.526 Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. Berlin Heidelberg: Springer. Ajzen, I. (1991). 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An empirical studies of purchasing intention towards halal food among non-muslim consumers

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