An empirical studies of purchasing intention towards halal food among non-muslim consumers
The concept of halal has not been a major element among non-Muslim consumers, even for those who have lived in an Islamic country all their lives. Non-Muslim consumers lack the knowledge on the true meaning of halal food and view the concept only as a requirement for the Muslim. This has led them to...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2017
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| Online Access: | https://etd.uum.edu.my/7313/1/s820996_01.pdf https://etd.uum.edu.my/7313/2/s820996_02.pdf |
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