Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan

Customer loyalty is a determinant on the survival of a business, mainly through its ability to assist businesses in reducing marketing costs, in facing competitions, and in increasing profits. Based on the Media Richness Theory and Commitment-Trust Theory, this research sets out to identify the infl...

Full description

Saved in:
Bibliographic Details
Main Author: Noraihan, Mohamad
Format: Thesis
Language:eng
eng
eng
Published: 2018
Subjects:
Online Access:https://etd.uum.edu.my/7462/1/Depositpermission_s900548.pdf
https://etd.uum.edu.my/7462/2/s900548_01.pdf
https://etd.uum.edu.my/7462/3/s900548_02.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!