Pengaruh jalinan kekayaan media dan personaliti usahawan Islam terhadap kepercayaan pelanggan dalam membentuk kesetiaan kepada premis perniagaan

Customer loyalty is a determinant on the survival of a business, mainly through its ability to assist businesses in reducing marketing costs, in facing competitions, and in increasing profits. Based on the Media Richness Theory and Commitment-Trust Theory, this research sets out to identify the infl...

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Bibliographic Details
Main Author: Noraihan, Mohamad
Format: Thesis
Published: 2018
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